Life, 1896-11-19 · page 18 of 18
Life — November 19, 1896 — page 18: what you’re looking at
What you’re looking at
This is primarily an **advertising and promotional page** rather than a satirical cartoon page. The content consists of: **Advertisements:** - **Golden Sceptre** pipe tobacco, marketed to "pipe smokers" as "perfection" - **Vin Mariani** (a French wine tonic), endorsed by playwright Victorien Sardou as a health drink that "drives away the blues" - **Pears' Soap**, emphasizing genteel cleanliness for "delicate skins" **Magazine Promotion:** Life announces its upcoming Christmas issue (1896) featuring ghost stories by J.K. Bangs and contributions from notable illustrators and writers. The magazine promises "more pictures," "more text," and "more general happiness" at the same price—a boast typical of period magazine advertising. **Historical Context:** The advertisements reflect 1890s attitudes: wine tonics were openly promoted as medicinal, tobacco was aspirational, and soap advertising heavily targeted feminine gentility. The endorsements by celebrities (Sardou) were standard promotional tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*LIFB: “VIN MARIANI | MARIANI WINE— THE IDEAL FRENCH TONIC—FOR BODY AND BRAIN. “IN TRUTH, VIN MARIANI IS OF SUCH EXCELLENT QUALITY, IT Oh, to & bel IS PERFECT, GIVES HEALTH, DRIVES AWAY THE BLUES.” » to ieel clean! VICTORIEN SARDOU. Who would’nt Write to MARIANI & CO. for Descriptive Book, 75 PORTRAITS. P eipt | Panis: B4, Hausmann. We wil send So ele ee Loxvox : £9 Oxford St." 62 W. 16th ST...NEW YORK. 1 gorsements and Autographs of Celebrities: any address. Prices luxurious, healt of GOLDEN SCEPTRE, B11. 51.30, 1% 40 ct H Tt cleansing, La se, sete |(hristmas Number of “Life ! 189 alton Delicate skins def SURBRUG "222, ‘ mand Pears’ Soap, It will contain an original Christmas Ghost Story by J. K. Is your's delicate? Bancs, illustrated by C. D, Gipson ; a Christmas Sermon by E. Wears to the thinness of S. Marty, illustrated by Arrwoop; Drawings by Ginson, Wen-| a rT i § ZELL, KEMBLE, SULLIVANT, RICHARDS, etc., etc. » For 1896, to be ready DECEMBER Ist. Contributions by Eaton, Masson, Metcatre, Peck and others. is unrivalled. Will be elaborately printed in colors. Price, 25 cents. Sold cvcrywhere— Used everywken |X his Thanksgiving Number and in succeeding Issues _ Framed Proofs | sos with the dignity of increasing P Ori al years, will indulge in a more ¥ gin S ample attire. THIS MEANS MORE PICTURES! MORE TEXT! ----AND---- MORE GENERAL HAPPINESS! An enlargement all along the line, except in price. ROOFS of any of the, original drawings from LIFE will be furnished, suitably and daintily framed, on: applicatio#, Large double- : page drawings, including frame and transportation i within 100 miles from New York City, $4.00 WEEKLY SATISFYING FEAST Smaller drawings, $2.00. > + - SN ‘Proofs without frames at half the above OF ART AND LITERATURE, OF WIT, prices. Make selections from files of LIFE and, | WISDOM AND REJUVENATION. orders will ss promptly filled. In a lavish manner, but for the same old price, he will LIFE PUBLISHING COMPANY, ontinue to cheer the melancholy, support thé virtuous, and confound the wicked. 19 and 21 West sist Street, Rew York City. RICHARD K. FOX PREGS, REW YORK, comicbooks.com