Life, 1896-11-19 · page 17 of 18
Life — November 19, 1896 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains multiple product endorsements typical of 1890s publications. The one quasi-political element is an **Old Crow Rye whiskey ad** with the headline "THE POLITICIANS MAY SHOUT," dismissing political debate ("swap lies, talk gold or silver") as noise. The ad suggests voters should ignore partisan conflict and simply maintain composure through whiskey consumption—a cynical, apolitical message reflecting Gilded Age voter fatigue. The dominant content is the **Prudential Insurance advertisement** featuring Gibraltar's dramatic cliffs, comparing the insurance company's financial strength ("Assets over $15,780,000") to the fortress rock's military importance to the British Empire. This uses imperial patriotism to sell life insurance. Other ads promote bicycles, water filters, patent medicines (Blair's Pills for gout), soap, and olive oil—standard commercial content of the era with no satirical intent. The page reflects 1890s consumer culture and advertising tactics rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
T 0 b e BANKRUPT. STOCK BICYCLES b, New, H $20 Seceie stat iete couse he R. F. Meab CYCLE Co., Wabash Ave., Chicago, MAJOR’S WATER FILTER These Filters are made of different sizes to fit any cooler. The ice is kept separate from the fitered water. Shows big saving of ice. Illustrated descriptive circular on application, Uf’ MAJOR. 461 PEARL ST., N. Y. C. (Biair’s Pil s Pills | Great English Remedy IS {gout and RHEUMATISM. label of every bottle of eae Farina Cologne bears the word ** Gegeniber.”’ Sec that this label is on the bottle you buy. Send for free pamphlets to Schletfelin & Co., Sole Agents, New Yorks TPHELD BY BEAUTIFUL WOM EVERYWHERE cxucip ertimes, ana Vareet Tollet Soap manufactures ig ak for and insial upon having Re 47H re WHITE Poser, Mitnevs& Knorry NewYork. eee THE POLITIGIANS MAY SHOUT, swop lies, talk gold or silver, but the sun will rise and set as of old. Keep a level head, use OLD CROW RYE daily, which will keep you in good health. Of course you must see that you get the genuine, which has the | word @ YES in large red letters on the label and our firm name on case, cork, capsule and label. SOLD EVERYWHERE. H. B. KIRK & CO. (ESTABLISHED 1853), G9, Galton St., N. Y. | 1 | PRUDENTIAL HAS THE STRENGTH OF, Mail over at $15, 780,000. Income $12,500, 000, Surplus $3,300,000. A LIFE INSURANCE POLICY ISSUED BY The Prudential is vastly more important to the welfare of a family than is Gibraltar to the British Empire. The Prudential insures men, women and children. Write for descriptive literature. ©. 2. 6 6 6 ee ee ee THE PRUDENTIAL INSURANCE COMPANY OF AMERICA. JOHN F. DRYDEN, President. Home Office: NEWARK, N. J. 9. Ciitt St, New York, Sept. 15th, 1896. We have purchased S. RAE & CO.’S FINEST SUBLIME LUCCA OIL at retail in the o market, and have submitted samples so obtained to . careful chemical analysis, We find the oil to be 1 PURE OLIVE OIL un- adulterated by admixture with any other oil or other substance. It is free from rancidit and it is of SUPERIOR © 2 FLAVOR. 2 Est. 1836. S.RAB & CO., Leghorn, Italy. 3 (000000909001. 0000008 99RUIODIQUG SOIT.