Life, 1896-10-08 · page 17 of 18
Life — October 8, 1896 — page 17: what you’re looking at
What you’re looking at
This is primarily an **advertising page** rather than editorial content or political satire. The page features various patent medicines and commercial products typical of early 20th-century American marketing. The main visual element is a **Prudential Insurance advertisement** comparing life insurance to Gibraltar—the famous Rock of Gibraltar. The ad uses Gibraltar as a metaphor for strength and permanence, arguing that life insurance is equally vital to families as this strategic British fortress is to the Empire. This reflects the era's imperial confidence and suggests insurance provides comparable security and protection. The surrounding advertisements hawking "Nasalene" for catarrh, "Blair's Pills" for gout, water filters, chocolate bonbons, and union suits represent typical patent medicine and consumer goods marketing—many making dubious health claims that would later be regulated by the FDA. The page concludes with an announcement of **Life magazine's bound volume XXVII**, priced at $4.00 with a $2.00 return allowance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sold €00 puch ught ging hole it IAL reful of \GOUT and RHEUMATISM. % oo. Sark, SURE, EFFECTIVE. Draggiste, of 744 Wittam Bt, New York. 02° i MAJOR’S WATER FILTER ‘These Filters are made of different sizes to fit any cooler, The ice is kept separate from the iltered water. Shows big saving of ice. Illustrated iptive circular on application. A. MAJOR, 461 PEARL ST., N. Y. C. NASALENE SOLD UNDER A POSITIVE GUARANTEE TO CURE CATARRH, HAY FEVER, COLD IN THE HEAD. NASALENE arrests the fro- discharge {rom the Nos Dropping (rom Pos- (a ‘ares Into the Throat 1 have found “Naga.- nelination to awe. tN t. ate to bea speedy cure | y mail upon receipt andgreat relief. Se of 25¢+ Yours truly. | HUNTER MEDICAL CO., 54 E. 31st ST., N.Y. C. TQWNEY’S “boneons © SAMPLE PACKAGE {Octs, IN STAMPS When not obtainable of dealers we send on re. ceipt of price: t-Ib. box, 60¢.; 2-1b. box, $1,205, 3-1b. box, $1.80; 51d. box, $3.00. Delivered free in U. 5. The Walter M. Lowney Co., 87 Peart St, Roston, © SS The Ypstlants Trade Mark te stamped on every garment, , Look at tt now—took for & when you purchase oi YPSILANTI Union Suits For Gentlemen. The perfection of health pro- Wi tective underwear. It fits so well youonly know you have it on, because you are 80 com- fortable. Endorsed by all phy- siciana, Send for Catalogue , and our new book entitled ¥ | “Modern Underwear and How to Wear 2.” Free. HAY & TODD MFG. CO., & Ypstlantl, Mich, THE 4f & PRUDENTIAL HAS THE ray Assets over $15,780,000. Income $12,500,000. Sure'ys $3,300,000, A LIFE INSURANCE POLICY ISSUED BY The Prudential is vastly more important to the welfare of a family than is Gibraltar to the British Empire. The Prudential insures men, women and children. Write for descriptive literature, . 2 6 6 2 6 ee ee THE PRUDENTIAL INSURANCE COMPANY OF AMERICA. JOHN F. DRYDEN, President. Home Office: NEWARK, N. J. LIFE VOL. XXVIL NOW READY 3ound in Maroon and Gold, Green and Gold, and Full Black | Price $4.00. If copies are returned in good condition an allowance of $2.00 is made. comicbooks.com