Life, 1896-01-30 · page 19 of 20
Life — January 30, 1896 — page 19: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains two sections: **Top:** An advertisement for Pabst-Milwaukee beer, featuring facsimile medals from the World's Columbian Exposition (the 1893 Chicago World's Fair). The medals commemorate Pabst's award and market the product as "The 'Best' Tonic." **Bottom:** Two book advertisements by the same publisher (R.H. Russell & Son) promoting collections of humorous drawings by **"Chip"** (the artist F.P.W. Bellew), who was apparently well-known in Life's columns. One collection features dog drawings; the other shows "Old Wood Cuts" — landscape and figure sketches. Both books cost $1.00. The page reflects late-19th-century publishing and advertising practices, using Life's platform to promote both commercial products (beer) and the magazine's own comic talent through book sales.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- Accompanying Award Pabst Brewing Company, Milwaukee, Wis. Malt Extract 6 ‘Chip’s”’ Dogs. A collection of humorous drawings by the famous CHIP,” so well known in the columns of Lire and sewhere. Large Quarto 9% x 12, on plate paper, kndsomely bound, Price, $1.00. or sale by all booksellers, or will be sent postpaid to any address on receipt of price by the publishers. . H. Russell & Son, 33 Rose St., NEW YORK. “ Pabst-Milwaukee ” The..... “Best” Tonic Cuts Another collection of quaint and amusing sketches by F. P. W. BELLEW (“Chip”). 9 46 x 12, on plate paper, handsomely bound, Large Quarto, Price, $1.00. For sale by all booksellers, or will be sent postpaid to any address, on receipt of price by the publishers, R. H. Russell & Son, 33 Rose St., NEW YORK. comicbooks.com