Life, 1895-04-04 · page 17 of 18
Life — April 4, 1895 — page 17: what you’re looking at
What you’re looking at
This page is primarily **advertising**, typical of early 20th-century magazines. The main cartoon depicts a haberdashery transaction: a satisfied customer (Mr. Howard) tells a salesman he'll buy another Knox Hat because he became "a regular customer" after his first purchase. The joke is straightforward—quality products create loyal repeat customers. The page contains no political satire or social commentary. Instead, it showcases period advertisements for consumer goods: suspenders (Chester brand), stockings (Pawnbrooke), dress stays, shirt bindings, collars and cuffs, chocolate, and other merchandise typical of the era. The cartoons are light and commercial rather than editorial. They exist solely to promote products through humor and narrative endorsements—common advertising strategy of that time. There are no caricatures of public figures or references to contemporary events visible on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
call for Bias Velveteen Skirt Binding. Then LOOK : forthe letters *°S.H. & M.” on the label, and take no other, no matter what the clerk may ell you. For sale by all dry grods dealers. A set of the" S. H. & M."" minature figures show ing the latest Parisian costumes, with Booklet on” How to Bind the Dress Skirt,” mailed for 10c. in stamps Address The S.H. & M. Co., P. 0. Box 699, N.Y. “«S.H.& M.”’ Dress Stays are the Best. BRAND w UFFS “AS A MATTER OF COURSE.” Mr. Howarp.—*'I was 86 véry much pleased with that Knox Hat I bought here, MATONGO. At your Outfitters. that I am going to buy another one of you.” SMALL SPACE-BIG TYPD SALESMAN.—‘ Yes, sir; when a gentleman once buys a Knox Hat he always SHORT STORY—SOON TOLD becomes a regular customer.” GUARANTEED Collars and Cuffs. SOUVENIR or FASHIONS eee ee See eee eee “| Will tell the rest, FREE BY MAIL, 1 ? . 56d F ses . Read tt at your leisure, ou will admit that it is quite as indispensable to comfort ' that a stocking Should fit and be without bunches and percep- me Sen Mokerne Trey Ne¥ § tible seams as it is that a Shoe should fit and be without protruding pegs & f and rough counters. a THEN WHY NOT WEAR THE Prone STOCKINGS ? THEY FIT! | (4 ‘hing fs and there are no bunches or perceptible seams in them. They are the only ' 7 Ly i Dorian al stockings constructed in accordance with the shape of the human foot. i . = eT Sold by the trad: iy. sos 2 8 2 8 8 8 888 8 8 e888 88S Be Havenrons an Sour Murra ARIANA ADL. @STER PEES FARM ANNUAL f IF YOU WILL PARDON ME %%4 “rhe [seding American many nev fone I'll take off my coat and show you the best suspender [ Hiewt’Seede that grew. Any seed ever wore—the T™e ™M planter is welcome to a copy FREE. It's made with “« graduated ’* W. Atlee Burpee & Cow Pala. elastic-cord ends, which slide H M in front, stretch as much as I N | can reach, last indefinitely, and M We make over and store, BARK. make the ‘suspender supremely | _Oseof.these labels on the back comfortable. Beside it’s as cle. aot etch pale gant a brace as is sold. Really, you would better t: 1 fai Only Fit cent,” A cheapcrmodchate,Werten.® ag [during the summer, furs on at Twenty-five cents. Both have ** graduated”’ cord 5 M Sample pairs mailed for price. Best dealers have theme very reasonable terms. CHESTER SUSPENDER CO.,No 7 Decatur Ave., Roxbury, Mass. Garments to be altered or G@STR MAL a ie = MM GSR made over stored free of charge. THICK On THING OF Finest woos BERGDORF & VOIGT, bomen pay i lt a Ladies’ Tailors and Furrlers, THE INTERIOR HARDWOOD Co., INDIANAPOLIS, IND. 125 Fifth Avenue. comicbooks.com