Life, 1893-02-16 · page 15 of 16
Life — February 16, 1893 — page 15: what you’re looking at
What you’re looking at
This is primarily a **travel advertisement**, not satire. It promotes the Jacksonville, St. Augustine & Indian River Railway to Florida's east coast, specifically the Indian River region. The page features photographs of coconut palms at Lake Worth and a scenic landscape, paired with decorative banners reading "How Coconuts Grow" and "At Lake Worth, Florida." These images showcase the exotic, tropical appeal of the destination to potential travelers. The advertisement quotes hyperbolic praise ("nearer perfection than any other one thing of earth") to market Florida's climate. The term "life of tickets" (meaning ticket validity period) is a standard railroad phrase, not a joke. Joseph Richardson, the General Passenger Agent, promotes the railway as the preferred route, highlighting multiple stop-over points along the line. This is straightforward commercial promotion typical of early 20th-century American travel advertising, capitalizing on growing interest in Florida tourism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
will swe in't have nly wan 3 COCOANUTS, LAKE WORTH, On the route to the beautiful INDIAN RIVER. “The climate of the east coast of Florida is nearer perfection than any other one thing of earth.” Be sure that your tickets read Jacksonville, St. Augustine & Indian River Ry, the only road via St. Augustine, Ormond, Daytona, New Smyrna and Rockledge, at any of which points passengers are privileged to “stop over” during “life” of tickets. JOSEPH RICHARDSON, General Passenger Agent, ST, AUGUSTINF, - FLORIDA, comicbooks.com