Life, 1890-12-25 · page 48 of 51
Life — December 25, 1890 — page 48: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It features a woman in a kitchen holding aloft a bottle of Armour's Extract of Beef, with vegetables and cooking implements visible. The tagline "Richest, Strongest, Best" emphasizes product superiority. The ad invokes "Liberty Enlightening the World" (the Statue of Liberty) to position the beef extract as an American patriotic product—a "home product for American homes." The copy claims one pound of extract equals forty-five pounds of beef, making it economical for household cooking. The appeal targets domestic efficiency: the product "saves money, time and labor" and works as a substitute for fresh meat in soups. This reflects early-20th-century interest in modern, convenient cooking solutions. The reference to treating "weakness and fatigue" suggests health benefits. This is straightforward commercial messaging, using nationalism and domestic economics to market a convenience food.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A “HOME PRODUCT” FOR AMERICAN HOMES. We uke the LIBERTY « ENLIGHTENING THE WORLD on the merits of Armour’s Extract. Armour’s Extract of Beef saves money, time and labor. It renders good and economic cookery possible ine y household es the place of fresh meat and other“ stock “in Soup making; acts as a delicious and effective stimulant in cases of weakness and fatigue. One pound equals forty-five pounds of prime lean beef. Book of receipts, showing the use of Armour’s Extract in Soups and Sauces, mailed, on application, by the manufacturers. ARMOUR & CO., CHICAGO. « comicbooks.com -