Life — December 25, 1890 — page 20: what you’re looking at

What you’re looking at

This page shows three fashion photographs or illustrations featuring women in 1920s "flapper" style clothing. The caption identifies these as "Gumbler's Solos" documenting the flapper trend on Fifth Avenue in New York City during 1924. The satire likely mocks the flapper phenomenon—the modern, scandalously dressed young women of the Jazz Age who wore short skirts, dropped waistlines, and bobbed hair. Fifth Avenue was an upscale shopping district, suggesting this is satirizing how even high-society women adopted this supposedly rebellious youth fashion. The "solos" framing presents these as individual fashion statements, poking fun at both the women's self-presentation and society's reactions to their liberalized dress and behavior during the Roaring Twenties.