Life, 1889-04-25 · page 24 of 25
Life — April 25, 1889 — page 24: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. The dominant feature is a large advertisement for the Equitable Life Assurance Society, with smaller ads for B. Altman & Co. (ladies' clothing) above it. The only cartoon is a small illustration titled "The Great Eclipse of the Sun," showing a professor with a telescope and pocket watch observing a solar eclipse. The caption jokes that the professor's Seth Thomas watch kept perfect time "to the second, as usual," with an onlooker marveling at this coincidence. This is gentle humor about Victorian-era precision timekeeping and scientific observation—not political satire. The Equitable Life ad emphasizes the company's size, financial strength, and profitability using comparative statistics. The "Tontine" policy mentioned was a specific insurance product popular in this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
B, ALTMAN & C0. ARE OFFERING EXCEPTIONAL INDUCEMENTS IN LADIES’ COSTUMES, Of which they have a large and varied stock in Lace, Foulard, Cashmere, Serge, Nun’s Veiling, Cheviot, and Cloth, with skirts made and waists unmade; all of this season’s original or imported designs and many of exclusive material and style. Waists fitted and finished without ex- tra charge. . They also direct attention to a new shipment of FASSO CORSETS, Comprising handsome novelties just re- ceived. {8th St., 19th St. and Sixth Ave, NEW YORK. 18th Street Station Elevated Road. THE GREAT |RCLIPSE, OF THE: SUN: The Professor: JUST aS 1 SAID; THE SETH THOMAS WATCH ON TIME 10 THE SECOND, AS USUAL. The World: WWONveRFUL! WONDERFUL! ROUITABLE LIFE ASSURANCE SOCIRT HENRY B. HYDE, President. No. 120 BROADWAY, NEW YORK. MAGNITUDE \ THE EQUITABLE : iocune i $549,2 1 6, 12 | is the Largest Company. THE EQUITABLE ) New Assu-/ rance in 1888 { | . POPULARITY | transacts the largest annual business, ; \ and shows the largest increase in As- | qlnerense im) | surance in Force. force - - -) THE EQUITABLE ) Surplus (42) | has the largest Surplus, and none of | STRENGTH - | its leading competitors can show as [ assets to) high a ratio of Assets to Liabilities. ) Liabilities -\ { THE EQUITABLE | ‘ | introduced, and has perfected, the most | PROFIT - ~ « liberal and profitable form of assurance ; ; | ever devised—namely, the | $5,067, 124. TONTINE. : The policies on this form confer greater benefits and show larger profits to policy-holders than any others. They are INCONTESTABLE two (or three) years from their date of issue, and are mat PAYABLE IMMEDIATELY upon their maturity. 4 comicbooks.com