Life, 1889-04-25 · page 23 of 25
Life — April 25, 1889 — page 23: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement** for J. B. Williams Company's "Genuine Yankee Shaving Soap," disguised as a puzzle game. The centerpiece shows **20 sketched chins/lower faces** in various styles of beard and shave. Readers are invited to identify which U.S. President each chin belonged to, cut out the ad, mail it with 10 cents, and receive a free cake of shaving soap. The advertisement's pitch exploits **patriotic vanity**: it claims that all but three U.S. Presidents shaved, implying that shaving is essentially presidential—therefore manly and desirable. The puzzle frames product promotion as an instructive, patriotic game suitable for "wives, mothers, or children" to send to husbands and fathers as gifts. The page also includes unrelated advertisements for Tiffany & Co. jewelry, ship lines, and theater performances, typical of *Life* magazine's advertising model during this era (appears to be 1870s based on the Grant reference).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TIFFANY & CO., THE J. B. WILLIAMS CO.’S ~~ rPRESIDENT PUZZLE. Suggest to visitors to the International Exposition that hey will find one of the inter- esting attractions of Paris a visit to their establishment, 86 bis AVENUE de L’OPERA, Union Square, Where can be seen probably he largest, most valuable and comprehensive collection of Precious Stones and rich ewelry for sale in Europe. In addition to the advan- age of so large a stock to select from, purchasers have he security of the full en- orsement guarantees and privileges given by the New York House. ‘ T is a curious fact that all but 3 Presidents of the United States have SHAVED. It might almost be said to follow, that if one desires to be President he must shave. It can be said truthfully that if one does shave, he cannot know the Luxury of shaving except he use WILLIAMS’ famous “GENUINE YANKEE SHAVING SOAP.” To still further introduce this famous soap, which is now used by “ crowned heads” as well as by a vast army of “shavers” in nearly every part of the globe, we offer the _ | following PRISE. aie Cut out this advertisement and write opposite each one of these chins the correct NDIA PO N CEES, name of the President to whom it belonged. (For example, see Grant’s chin as it was in 1875.) Send this to us with ro cents to defray expense of packing, postage, etc., CORAHS. and we will send you by mail FREE a full sized Cake of the famous “GENUINE YANKEE SHAVING SOAP.” <Soaaleaabicd fe oe derabliity na = All men who shave should test this celebrated article. Wives, Moruers, or CHILDREN may accept this instructive offer and obtain a cake of this famous Shaving Soap fora HusBanb, FATHER, BROTHER, or FRIEND. Address all replies to THE J. B. WILLIAMS COoO., Glastonbury, Conn. FOR HALF A CENTURY MAKERS OF FINE SHAVING SOAPS, | Broadway & 19th St. New York. BEWARE OF IMITATIONS HAMBURC-AMERICAN PACKET CO. EXPRESS SERVICE between New York,Southampton and Hamburg by the new twin-screw steamers of 10,000 tons and 12,500 horse-power. Fast Time to London and the Con- tinent, Steamers unexcelled for safety, speed and comfort. REGULAR SERVICE: Every Thursday from New York to Piymouth (London), Cherbourg (Paris) and Ham- burg. Through tickets to London and Paris, Excellent fare. Rates sree low. Apply to the. General Office, No. Generat Passacr Orrice, Broadway, New York.|C, B. RICHARD & CO., R, J. Cortis, Manager. | ~" 61 BROADWAY, New York. DALY'S THEATRE, Every Night, 8.1 SAMSON AND DALILAH.” SAMSON | ‘The New Farcical Comedy. | “Thoroughly amusing.” — Times. AND * Seores a success.” Herald, “ Tumult of langhter.”— Tri DALILAB. | Marmgss, WEDNES'Y & SATURDAY. *4* April 27—The end of the season, Seats now on sale for all remaining performances. CROUCH & FITZGERALD MAKE THE MOST RELIABLE. Trunks, Bags, Etc. 723 Sixt Ave., below g2d St. 556 Broapway, below Prince St. 14 CorTLannT St., W. of B’way, BENDS ON:PI4N0 comicbooks.com