Judge, 1929-03-09 · page 3 of 36
Judge — March 9, 1929 — page 3: what you’re looking at
What you’re looking at
# Content Analysis This page is primarily **advertising disguised as editorial content** rather than political satire. The main feature is a sponsored article where Casey Jones (identified as "President of Casper Flying Service") endorses Mennen Mentholated Shaving Cream. The layout mimics a celebrity interview format popular in Judge magazine, with Jones discussing the product's cooling properties for aviators. The sidebar "Judging the Books" reviews fiction titles like *Red Harvest* and *Rome Haul*. The satirical element is minimal—the humor lies in the absurdist quote "We flyers vote for cool heads and cool shaves," playing on aviation terminology. The entire piece functions as paid promotional content rather than genuine satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a 2. el na | | JUDGING THE BOOKS Red Harvest, by Dashiell Hammett, is a velous under- world thriller traced in gore with a machine gun. Its loc Per- sonville, a puppy Chics bad they term it Poisonvill ntle soul calls in a Frisco sleuth to clean house. The bull pits the | underworld playboys agai other and gleefully : | to slaughter themselves into ex- | termination. By page 200 he has incited seventeen helpful murders. More follow. Crammed with low- down polities, j s, frame- ups, bombs, pitched battles and sundry other underworld sports, it is a swell dish of a book. | ommended to the a textbook. Rome Haul, by Walter D. Ed- monds, a young Harvard) man (Yale men please make futile re- marks), presents a crowded, toy- epic panorama of life on the Erie Canal in 1850—before that ol’ debbil railroad did for it as a liv- ing ditch. Its romance is stom- achable; its “canawlers” vigor- ously drawn; its fun crude but enuine; its characters’ morals recably free; and its fights bareknuckled and grand. In short, a healthy, readable tale by a new Fenimore Cooper. The Snake Pit, by Sigrid Und- set—A fine novel of medieval Nor- way and a sequel to “The Axe also outstanding. Not a lightsome story by any means—recounting as it does the Married Troubles of Ingunn and Olayv—but a pow- erful tragedy that penctrates deeply into ham | and sufferings. just received the Nobel Prize. The Magic Island, by W. B Seabrook—Weird and interesting | experiences, with voodoo, witch craft and Haitian black magic. Transport, by I sophisticated and tense novel of officers and their wives aboard a ja-bound army transport. Perey Crosby— ppy, the great common denominator of American boy- hood. Laugh and ery over his es- capade Footprints, by Kay Cleaver Strahan—A highly diverting mys- tery story. Glenn—A | CASEY JONES tells an Her (Mennen Salesman) Casey Jones, President of Curtiss Fy Service, ts one of America's pilots. As chief pulot and operating man: tiger of the Cartas Flying Sertsces “The oldest fying organisation im the world,” he has'dant iach tomate ariction safe end practical, Thio photograph of Ca Jonch ond Jie Honrh ees ken et Cores just before Cascy hopped as “We flyers vote for | . cool heads and CooL SHAVES” Jim Henry—famous Mennen Salesman—is interviewing some famous users of Mennen Shaving Cream. His reports will be published frequently in this magasine. JIM HENRY: “Before you take off, Casey, I want to ask a question. What do you think of our new idea of Menthol-iced Shaving Cream?” CASEY JONES: "Say, a fly a good place to ask that que: yer isa crank on shaving and shaving cream. And there's a good reason for it. Out in all kinds of weather—flying every day—sometimes in an open cock- pit where the wind hits you full in the face. Every morning my face feels grate- ful for the cooling, soothing feeling that I get from Mennen Menthol-iced and my whiskers « ta yank. Mennen Menthol-iced gives me the cool- est, smoothest | T've ever had. I'm for it.... every day.” Mennen Menthol-iced — The Young Man‘s Shave? Modern — refreshing — unique — that’s the new Mennen Mentho Young men are ciate pler, ner, sm Jim H has talked Here are some of the answers: An executive—"Mennen Menthe certainly makes a difference in my shave! Tecan sense i my blade works; [can see it in the mir- ror; Lcan feel the difference through a whole business day.” 1 well known artist—"Particularly for blue Mondays. I like the in- srating after-effect on my skin.” A famous doctor—"The soothing men- thol relaxes the facial nerves and pro- tects the skin, I recommend it highly.” Mennen Menthol-iced Shaving Cream is the newest member of the Mennen line—a modern team-mate for the reg- ular Mennen Shaving Cream. Both n creams have dermutation—a shav improvement —ex- 1—it softens the —it lubricates the razor blade, avigorates the skin... . The proof is in a trial! Send the coupon. 0 Mennen Shin Balm—the touch of luxury to @ pe d Mennen Talcum for Men—the ‘man's powder that dors not show, Great ofter a bath! MENTHOL-ICED SHAVING CREAM Jim Henry's treat—14 COOL shaves. Dept. J-1. A comicbooks.com