Judge, 1929-03-09 · page 2 of 36
Judge — March 9, 1929 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Texaco motor oil advertisement**, not political satire. The image shows a domestic scene: a woman and man in what appears to be a car interior, with the tagline "Take ten minutes—now!" The ad's appeal is practical rather than satirical: it promotes stopping at Texaco stations to drain old "winter-worn" oil and replace it with fresh "full-bodied" Texaco Golden Motor Oil. The pitch emphasizes that this ten-minute service will properly lubricate engines and protect pistons and cylinders. The woman's presence suggests the ad targets general motorists (not just mechanics), reflecting 1920s-30s advertising that increasingly marketed car maintenance to middle-class families. There is no discernible political commentary or satire on this page—it is straightforward automotive marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Lake ten minutes—now! Your engine needs fresh, full-bodied motor Stop at the Texaco Red Star with the Green oil. Drain out the old. Don't drive now T. Ten minutes at most and you are on your with “winter-worn” oil in the crankcase. way, crankcase drained, flushed and refilled Diluted, thinned out by = with full-bodied, heat-resist- the choke, it no longer has ing Texaco Golden Motor sufficient body to lubricate ; NA! GAD sf Oil... clean, clear, pure. . wp 11 performance —no added fully... to protect pistons, T E X A Cc O THE TEXAS COMPANY cylinder walls and bearings. GOLDEN MOTOR OIL TEXACO PETROLEUM PRODUCTS comicbooks.com