Judge, 1929-02-16 · page 4 of 36
Judge — February 16, 1929 — page 4: what you’re looking at
What you’re looking at
# Content Analysis This page is primarily a **Studebaker automobile advertisement**, not political satire. The dialogue at top depicts two young people admiring the car's "cute ribbons" (decorative details), with one identifying it as belonging to a "flight commander" who "leads the squadron." The ad then uses military/aviation imagery to market the Studebaker Commander Eight Roadster as a high-performance vehicle for aspirational youth—comparing its capabilities to an airplane's "falling leaf" maneuver and emphasizing speed ("zooming up the highway"). The illustration shows two young people viewing the convertible, reflecting 1920s-30s consumer culture where automobiles signified status and modernity. The military references appear purely metaphorical rather than satirical—using contemporary aviation excitement as marketing appeal for a luxury car priced at $1,395.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"Och—look, Bob! What do the cute ribbons mean?” "He's flight commander—leads the squadron, y'know.” "Then, get some for my Studebaker Commander. It rates them, too. Doesn't it always lead the field?” WIN-SPIRITED, these smart new Studebakers that do lead the field. The Style-Age in their hearts ... the Mile-Age in their heels. Brilliant as Stokowski's music... casual as the newest revue. Puta Studebaker through its paces—it vies with anairplane’s “falling leaf” in sending your blood-pressure sky-rocketing into “high.” Or, lazying along, they drift down the road longing, all the while, for a chance to go zooming up the highway . . . with a four- some of pleasure-bent youth. All verve— these Studebaker champions! Studebaker Commander Eight Roadster, $1593, at the factory, including five wire wheels. Can be bad on famous Commander Six chassis also. Carries four im comfort in broad driving seat and roomy rumble. Bumpers and spare tives extra. comicbooks.com