Judge, 1929-02-16 · page 3 of 36
Judge — February 16, 1929 — page 3: what you’re looking at
What you’re looking at
# Analysis of Melachrino Cigarettes Advertisement This page is primarily a **cigarette advertisement**, not political satire. The main illustration shows two women in 1920s-30s attire discussing an evening social event, with one saying they expect "a MELACHRINO crowd" at the dance. The left column contains a recruitment pitch for cigarette salesmen, offering five dollars per hour in "spare time" by selling door-to-door, specifically toothpaste, shaving cream, and other toiletries—using cigarette sales as the entry point. The satire appears mild: the ad's premise humorously assumes that smoking Melachrino cigarettes marks one as socially distinguished enough to attract an elite crowd. The "bit of distinction" slogan implies the product conveys status and sophistication to consumers and salespeople alike. This reflects early 20th-century advertising strategy linking consumer goods to social aspiration.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jones fell out with his wife! Salesmen Wanted How would you like to make five dollars an hour in your spare time? Even if you haven't much time, you can spare some of it at these rates. We are recruiting a selling force for a sure-fire ar- ticle, Now, we are not asking you to go from door to door, selling toothpaste or shaving cream or } tions or anything like th we are in an allied linc with big possibilities. This is the chance of a lifetime, and remem- | ber life is short. Everybody uses toothpaste and shaving cream and so forth, and a lot of these people are meticu- lous. These are potential cus- tomers. All you got to do is to go knock on a door and when and if it opens say: “Pardon me, are you meticulou If the answer is in the affirmative, there is your cus- tomer. Even if the answer is “Maybe” or “You'll have to. see my husband,” you have a chance. An answer of this kind opens the door for further operations. Srmeamen vee Then you explain what you are selling and you will be selling. and in this case it is extra caps | “Do you think there will be many distinguished for toothpaste and shaving cream tubes and bottles, ete. Every- people at the dance tonight? CORK PLAIN body needs them; we have them “Why of course, it’s going to be a MELACHRINO crowd.”” in all sizes, O. K. sold twenty dozen the first hour; three dozen to one family, You can do the same; maybe to the same family | Tne Usiox Tonacco Comrasy ven, The way people lost these | 511 Pt Avenue, New York Cay Gentlemen ps is nobody's business but ours —and yours too for the asking. Write now. The Eureka Extra | Cap Manufacturing and Supply nee —————————— THE ONE CIGARETTE SMOKED THE WORLD OVER 1 comicbooks.com