Judge, 1928-12-08 · page 35 of 36
Judge — December 8, 1928 — page 35: what you’re looking at
What you’re looking at
This is not a political cartoon but rather a full-page **advertisement for Waterman's fountain pens**, positioned as a Christmas gift guide. The ad emphasizes that Waterman pens have enjoyed "forty years of demonstrated merit" and are ideal holiday presents because they're practical, long-lasting reminders of the giver. The company highlights their new **No. 7 model** with an innovative interchangeable nib system—allowing recipients to swap nibs to suit their preferences, a notable selling point. The ad showcases various product lines: two-tone colored pens, desk sets, and desk accessories. Pricing ranges from $7.00 upward. The copy appeals to both practical gift-givers and aspirational consumers by framing the pens as suitable for "business executives and women of fashion everywhere." This represents early 20th-century luxury marketing: positioning a functional writing instrument as a sophisticated, thoughtful gift for the refined consumer.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gift as popular as hristmas —— Waterman's NLY the proven worth of more than forty years of demon- strated merit could bring to Waterman’s writing instruments the tremendous popularity they enjoy at every Christmas Season. Then, it is, they become the “Ideal” gifts for thousands. Offered in an almost limitless variety of styles, they fit the purse and the taste of everyone. Practical gifts, they continue daily reminders of the givers throughout the years. And Waterman's new No. 7 is particularly practical at Christmas time, because, if necessary, the nib can be so easily exchanged by the recipient for another which will suit him perfectly. No. 7 is the vehicle for Waterman's new principle of scientific pen point selection—a notable contribution and a genuine boon to the popular practice of “fountain pen giving.” The new color line too is a great favorite with its rich two- tone effects in Ripple-Rose, Ripple-Blugreen, and Ripple- Olive. Made of Stainless Hard Rubber, the all-satisfying material for fountain pen holders, they are a new triumph to Waterman's genius. Gyro-Sheath The perfect gift Desk Sets pen. Easily ex- changed for one phere Two-Tone Color of writing of the ess recipient Pens and Pencils Waterman's new Gyro-Sheath Desk Sets are rapidlybecom- ingthe choice of prom- Otfered io thre lors, inent business execu- two lacs large $ tives and women of fashion everywhere. To an extraordinary degree they combine artistic $4) with pencile to match beauty with practical utility. Equipped with No. 7 pen points fitted to gracefully tapering ielight the vee wo call colored holders, the principle of scientific pen point selection is thus applied to Desk Sets for ielight the eves se we the first time. Waterman's products are on sale at all Waterman's dealers and Waterman's ‘eal tenilike. dealers are everywhere. Use Waterman's inks in Waterman's pens. LE. Waterman Company, 191 Broadway, New York Chicago Seo Francisco Montres! Waterman’s comicbooks.com