Judge, 1928-09-29 · page 17 of 36
Judge — September 29, 1928 — page 17: what you’re looking at
What you’re looking at
This satirical piece updates the biblical story to mock 1920s psychoanalysis and Freudian theory. When Pharaoh describes his dream of seven fat and lean cows, Joseph—now equipped with horn-rimmed glasses and a copy of Freud—diagnoses a "cow or bovine complex" rooted in childhood cattle anxiety. He prescribes months of psychoanalysis to "clear your libido" and "liberate" repressed influences. The joke targets the era's enthusiastic adoption of Freudian psychology as a cure-all for neurosis and anxiety. By applying such pseudo-scientific explanations to a straightforward prophetic dream, Judge ridicules how intellectuals were applying trendy psychological jargon to everything. The cartoon also includes unrelated satirical sketches about cabaret behavior and a Scotch whisky advertisement parody.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Pharaoh and Joseph (if it had happened in 1928) The troubled, ing very Pharaoh was He hadn't been sleep- well harem great for some months, Even his had lost its charm, He and jumpy, grouchy and disagrevable, One morning he entered the throne room ina horrible temper. “T dreamed I saw seven fat and seven lean cows last night!” he exclaimed. “What is the mean- ing of this? Summon my sooth- Was nervous savers.” But none of the savants of the kingdom could help him to solve the mystery. they Finally, in despair, a distant land. for Joseph, the lad whose wisdom was known afar. 4 said the — kins wo seven sent to “T at and What i 1 seven lean dream ws last night. means this “A plain indication of a definite inhibitic said Joseph, putting on his horn-rimmed glasses. and opening his copy of Freud. The seven cows associated with some childhood fear of cattle. You have a cow or bovine com- plex. All your life this has been repressed, but now I shall) pro- ceed to psycho-analyze you so as to clear your libido of these sub- conscious influences that must be liberated. A simple psycholo that your opponents have also Strike’s Toasted Mirture.”” “Calm your fears, my dear town.” “Oh, Mr. Pong, do you thin JUDGKH If the cabaret habit of sitting right in on the show spreads to the World Series. 1) course of treatment, continued over several months, should kill this complex, discourage the in cipient psychosis, rec nize your dream life, and return you to full psychic health.’ “A great pl exelai the Pharac inn the thousand shekels, put him up ina sician!" “Give swell office with Persian rugs and old magazines and. proc State Psychiatrist for I —Arruce L. 1 PMANN win? contest is y. Yesterday, at the Public Library, we saw a lot of Scotchmen on line waiting their turn to use the dictions you can I've just heard been smoking that strength-giving pr Scotchogram nicely. madam, My pipe is the largest in comicbooks.com