Judge, 1928-09-08 · page 35 of 36
Judge — September 8, 1928 — page 35: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. It promotes Waterman's fountain pens, specifically the "Number Seven" model. The page emphasizes that Waterman pens come with **six interchangeable pen points** (identified by colored bands on the cap: Red, Green, Purple, Pink, Blue, and Yellow), each suited to different writing styles—forward or back-hand, straight or slanted, thin or broad lines. The marketing pitch is consumer-focused: rather than forcing users to adapt their natural writing style to a pen, Waterman allows customers to **select the point that matches their individual handwriting**. This was a selling point emphasizing customization and user convenience. The pen is priced at $7.00 for the Number Seven model. The advertisement ran in *Judge* magazine and includes the company's addresses (New York, Chicago, Boston, San Francisco, Montreal).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Color Band Inlay on the Cap Identifies the Character of Every Pen Point Pink Blue Purple srsusne wor Dellow Red Green svernie |M Ss ed STANDARD, Sune rere ®« (pousands of fountain pen users are turing to Waterman's Number Seven. They are delighted with the ease with which they can select a pen point that exactly suits their style of writing. You will be, too, if you step into a store and ask the pen clerk to let you try the six Number Seven points and select the one that suits you best. No matter how you write—forward or back-hand, straight or slanting, thin line or broad line, a NUMBER SEVEN will match your style Why try to suit yourself to a pen point when it is so simple to get a pen point that is made to suit you? The sooner you try Waterman’s Number Seven the sooner you will be. rewarded with perfect and permanent pen satisfaction. L. E. Waterman Company, 191 Brosdway, Ne Boston Francisco Ch Li M \/ Use Waterman’s INK in Waterman’s PENS atermans comicbooks.com