Judge, 1928-08-04 · page 35 of 36
Judge — August 4, 1928 — page 35: what you’re looking at
What you’re looking at
This page celebrates "Gussie Dusseldorf," a young San Francisco magazine salesman who won Judge's prize for selling the most copies. The satire works on multiple levels: **The Joke:** Gussie's prize is a pearl-handled revolver—absurdly dangerous for a child. The humor lies in this inappropriate reward. **The Dark Layer:** The text casually mentions Gussie hopes "Daddy" returns "from Leavenworth by Christmas"—Leavenworth being a federal penitentiary. This suggests Gussie comes from a criminal family, yet he's praised as a model salesman and "live wire." **The Format:** The page uses charming cartoon illustrations of children in various activities, framing the text as wholesome editorial content while the actual message is darkly comedic. This is satire of *Judge magazine's own marketing*—mocking how publications glamorize youth salesmanship and overlook uncomfortable social realities. The coupon at bottom reinforces this is partly genuine advertising wrapped in ironic humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Clubfellow’s Column We are proud to announce that little Gussie Dusseldori, whose portrait appears on this page, has won the Judge Boys’ prize this month for selling the most Judges. We hope little Gussie gets just heaps of fun out of his brand new pearl handled revolver. Good boy, Gussie! People of San Francisco know this wide-awake young salesman by) sight new and practically any time of day yow'll tind this junior live wire hustling down the street in his neat, Hispano Suiza delivery wagon, selling Judges from house to house and from house to house. Gussie writes that he hopes to have Daddy back from Leavenworth by Christ mas. Should you live in a neigh borhood lacking a Judge Boys’ organization we have made ar- rangements so that you ¢ have your magazine delivered at your door practically every day in the week Just clip the coupon and see if we're not right! CEFF LLEAL lb C adore comicbooks.com