Judge, 1928-07-14 · page 36 of 36
Judge — July 14, 1928 — page 36: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not political satire. The page shows a well-dressed woman in an elegant social setting (under an umbrella at what appears to be an upscale event) smoking and conversing with men. The ad's tagline—"Personally, I smoke for pleasure"—positions smoking as a leisure activity for sophisticated enjoyment rather than habit. This reflects 1928 advertising's targeting of women smokers, a relatively new market, by associating cigarettes with elegance, social status, and personal choice. The date (1928) and publisher (R.J. Reynolds) confirm this is a commercial advertisement rather than editorial content, appearing in Judge magazine. There is no political commentary or satire intended.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Personally, I smoke for pleasure” When enjoyment is the first consideration, the overwhelming choice is 1928. R. J. Reynolds Tobacco ( [ \ V \ ympany, Winston-Salem, N.C. QUADRI-COLOR CO. JAMAICA. N.Y- comicbooks.com