Judge, 1928-07-14 · page 35 of 36
Judge — July 14, 1928 — page 35: what you’re looking at
What you’re looking at
This is a humorous advertisement for *Judge* magazine disguised as a social column. The page mocks wealthy sportsmen and socialites by describing Mr. E. Harvey Bluepoint, a fictitious "famous sportsman," who collects old copies of *Judge* he finds abandoned in upscale locations like the Biltmore Hotel lobby. The joke plays on the magazine's cachet among the leisure class: *Judge* is portrayed as so desirable that gentlemen treat finding back issues like a hobby or sporting pursuit ("hunting" for the magazine). The elaborate border illustrations of absurd, cartoonish figures reinforce the satirical tone. The piece then pivots to a subscription pitch, offering readers a folder titled "Where and When to Hunt Judge"—extending the hunt metaphor—before encouraging subscriptions at the bottom. It's essentially sophisticated in-house advertising leveraging social snobbery and magazine culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mr. FE. the — famous Harvey Lluepoint, sportsman, — has started for his summer camp in Wart-on-the-Thigh Lake, To- ronto. Mr. Bluepoint dropped us a little note explaining that he was takir copy of Jupce with him, this particular copy being one he discovered quite by acci- dent in the Biltmore lobby. Mr. Bluepoint says picking up old copies of JUpGE is one of his favorite hobbies and by the end of each year he usually has a good collection to show for his trouble. Mr. Bluepoint is only one of a number of sportsmen and men-about-town who put in their © moments with this amusing pastime. (On receipt of a two-cent: stamp, carefully licked, we will gladly send you our folder “Where and When to Hunt Jupce.”) However, should you enjoy reading JUpce and wish to have it each week without going to the trouble of stalking it, we will gladly add your name to our list Just. fill out’ the memorandum below and send it to us at onee “10 as ra the Hoboken Clay.” Mr tributes his { Judge Publishing Company, Inc., Ze € 627 W. 43d St. 2° prmnstn comicbooks.com