Judge, 1928-05-19 · page 3 of 36
Judge — May 19, 1928 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or political cartooning**. It contains a Listerine advertisement from Lambert Pharmacal Company promoting their antiseptic mouthwash and toothpaste for treating dandruff in children. The image shows a woman examining a smiling boy's scalp, illustrating the advertiser's claim that Listerine can treat dandruff. The advertisement emphasizes systematic treatment over "several days" and promises clean, healthy scalps. The word "acceptable" at the top appears to be Judge magazine's editorial stamp of approval for the advertisement itself, not commentary on the product. This reflects how early 20th-century magazines routinely vetted ads before publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Checks Dandruff in Children Children My come home from school with a case of dand- e Are +8 ruff that may lead to baldness. several days. To your ¢ Dandruff is ah you will find that dandruff has strength. disappeared and that litt act with ers s use of combs, brushes and wash ba LIS TERIN E ins. Examine scalps often ani at the first sign of dandruff, —the safe antiseptic YOU WILL LIKE IT Listerine Tooth Pasteisasrefreshingasit is effective—and but 25c the large tube. comicbooks.com