Judge, 1928-05-19 · page 2 of 36
Judge — May 19, 1928 — page 2: what you’re looking at
What you’re looking at
# Ethyl Gasoline Advertisement This page is primarily a **commercial advertisement**, not political satire. It promotes Ethyl Gasoline, a fuel additive containing tetraethyl lead, marketed to enhance engine performance. The ad features a stylized woman in 1920s attire pointing to benefits: elimination of engine "knock," more power, quicker acceleration, smoother shifting, and cooler engines. The copy emphasizes that Ethyl Gasoline cost only pennies more than regular fuel while delivering superior performance. The Ethyl Gasoline Corporation (headquartered in New York and Toronto) positions this as a premium product for serious drivers. The woman serves as a professional endorser, common in period advertising. **Historical context**: Tetraethyl lead was later recognized as toxic but remained in gasoline for decades.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Your favorite gasoline +ETHYL= Elimination of knock More Power Quicker Pick-up Less Shiftiny Cooler Engine’ EADING oil companies throughout the United States and Canada are offering gasoline in two forms. The first is straight motor gasoline. The second is motor gasoline to which has been added “ Ethy1” fluid. This superior fuel is called Ethyl Gasoline. “Ethyl” fluid, containing tetraethyl lead, controls the com- bustion rate of gasoline, thereby eliminating “knock” and giving added power for tough hills and heavy roads, greater flexibility, quicker pick-up and all round better performance. As for high compression engines—they were made possible through Ethyl Gasoline! Drive toa pump which bears the “Ethyl” emblem, shown at the right. The price of Ethyl Gasoline will be merely the price of good motor gasoline, plus the few extra pennies the “Ethyl” ingredient costs. The small premium is insignificant when compared with the added performance. ETHYL GASOLINE CORPORATION 25 Broadway, New York City + 56 Church St., Toronto, Ont., Can. ETHYL GASOLINE Ethyl Gasoline is the" anti-knock” (high compression) fuel by which other gasolines are measured. comicbooks.com