Judge, 1928-01-28 · page 35 of 36
Judge — January 28, 1928 — page 35: what you’re looking at
What you’re looking at
This is primarily **advertising disguised as editorial content**—a common practice in early 20th-century magazines. The satire targets wealthy, pretentious readers rather than political figures. "Miss Arbutus Whaleskin" is a fictional character (the name itself a joke—absurdly pompous). Judge publishes a fabricated testimonial letter where she brags about her luxurious lifestyle: a Park Avenue apartment, a twenty-eight-room Westchester cottage, and monthly European cruises. The humor lies in the **exaggerated materialism and snobbery**—she claims she can't imagine life without *Judge* magazine, even mentioning it during vacations. The accompanying coupon invites readers to join an "elite group of smart readers," sarcastically suggesting that subscribing to *Judge* proves one's intelligence. The satire mocks both wealthy affectation and the magazine's own self-promotional claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jupces PortTrAIt GALLERY cheerfully give your magazine my heartiest endorsement. Sincerely Miss Arbutus Whaleskin. by return mail. A.W. We invite you to join the elite group of smart readers. Just send us the coupon and we'll need no other proof of your intelligence. Miss Arbutus Whale hefore writ Miss Arbutus Whaleskin is only one of a group of promi- nent women to be found on the circulation lists of the new Jupce. We quote from a let- ter which came as a pleasant surprise to this office. Judge Publishing Co., Inc., 627 W. 43rd St., New York City. ss Arbutus Whaleskin, as she appeared Gentlemen: In answer to vour request for a isstimonia! letter it gives me great PUBLISHING COMPANY, It pleasure to write you that my PARK ey e . é : AVENUE APARTMENT would seem 43d St, New York barren indeed without a copy of your delightful Jupce, and = my _ first thought when we move out to our little TWENTY-EIGHT ROOM COTTAGE IN WESTCHESTER COUNTY is: have we sent our change of address to Jupcer? One of the few bad moments of our MONTHLY CRUISE TO EUROPE is the hour each week when we set out with our guide to look for Jupcr. 1 comicbooks.com