Judge, 1927-12-31 · page 36 of 37
Judge — December 31, 1927 — page 36: what you’re looking at
What you’re looking at
This is a **prohibition-era advertisement** (likely 1920s-early 1930s), not political satire. The cartoon depicts a raucous New Year's Eve party with revelers celebrating with drinks and noisemakers—meant to evoke pre-Prohibition sophistication. The ad's pitch is darkly humorous: it markets Silver King Fizz as a mixer that can transform homemade or illicit alcohol into something resembling "pre-war taste"—quality drinks from before Prohibition (1920-1933). The phrase "silver lining to prohibition" is a cynical double meaning: the product supposedly restores elegance to bootleg liquor. The "secret ingredient" is left vague, likely implying the product helps mask the harsh taste of illegal alcohol. This advertisement essentially encourages consumers to break Prohibition laws while maintaining social respectability—a common marketing strategy during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Give yotir ho liday toasts the “pre-war taste”’ ds means to doit has been found! It is that marvelous mixer, Silver King Fizz. Blended with what you've got, it will produce a drink with all the raw edges knocked off —a drink that tastes s-m-o-o-t-h, mellow, aged— a drink with the suavity and gracious- ness of the good old days! Silver King Fizz is new—unlike any- thing else—and is a. hit wherever people respect thirst. It works like magic by means of (1) the pure Silurian Spring mineral water with which it is made; (2) its lime and other fruit juice content; (3) a secret ingredient. Result —a silver lining to prohibition, and very much merrier parties for you! P.S. Silver King Fizz is a delightful bev- erage by itself —sparkling, pure, refreshing. P.P.S. Another delight: Silver King Extra Dry Ginger Ale. It, also, is made with Silurian Springs mineral water. It has a rare bouquet, appreciated by people who enjoy delicate differences, delectable subtleties. Waukesha Mineral Water Company, Waukesha, Wisconsin. SILVER KING FIZZ ae That Marvelous Mixer QUADRI-COLOR CO., JAMAICA. N.Y comicbooks.com