Judge — December 10, 1927 — page 36: what you’re looking at

What you’re looking at

This is a **Lucky Strike cigarette advertisement**, not a political cartoon. It features actress **Lenore Ulric** (named at top) endorsing the product with her signature visible. The ad uses a common early 20th-century marketing strategy: celebrity testimonial. Ulric claims "I always choose the Lucky Strike" and promotes the brand's key selling point: "It's toasted—No Throat Irritation—No Cough." This reflects the era's aggressive cigarette marketing before health warnings were required. The "toasted" claim was Lucky Strike's actual advertising angle, suggesting the toasting process reduced irritation—a dubious health claim that would be illegal today. The ad targets consumers concerned about smoking's obvious negative effects, framing the product as a safer choice through celebrity endorsement and pseudo-scientific claims.