Judge, 1927-11-12 · page 29 of 36
Judge — November 12, 1927 — page 29: what you’re looking at
What you’re looking at
This Judge magazine page contains two distinct elements: **Left side:** A brief joke about a doctor and police sergeant. The humor is straightforward wordplay: a doctor tells a patient to "take something warm immediately," and the patient steals the doctor's overcoat—interpreting the instruction literally and mischievously. It's attributed to "London Opinion," suggesting it's reprinted from a British source. **Right side:** An advertisement for Add-a-Pearl necklaces by the Add-a-Pearl Company (Chicago). The ad promotes a growing pearl necklace as a gift for girls—parents and relatives gradually add pearls as the child grows into womanhood, creating a heirloom. The accompanying portrait shows a young woman in 1920s style. The page also contains substantial text discussing the economics of "little theater" motion picture houses in New York versus Hollywood studios—a serious industry commentary wedged between humor and advertising. This appears to be a typical Judge page mixing satire, advertisement, and social commentary circa the 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Potice-Serceant — It’s a case of larceny, isn’t it, sir? Doctor—Er—not exactly, sergeant. You see, I told him to take something warm, im- mediately, and as he went out he took my overcoat! —Lonpow Opinion | could, if they could get the pic- tures, The 55th Street Cinema, the | Fifth Avenue Playhouse, the Cameo, the Edythe Totten, and a house in the Oranges, repre- sent the little theater toll in New York City. Their pro- grams are as I have described them—Greenwich Village knick- knacks for the most part, and old comedies and successful long run movies for the better part. The best motion picture diree- tors, technicians, and such as they are, actors in the world, are in Hollywood. However, scurvy fellows that they are, they are not going to work unless they get paid. ‘The little theater owners can not pay them as much as the big producers. There is only one answer: when some producer, slightly less _ thick- headed than his fellows, realized that a string of little houses, with low operating cost, could charge a good price to an intelli- gent audience to see a picture made by a Murnau or a Lubitsch or a Walsh, or a Chaplin; when he understands this and ab- lishes his comfortable intimate theaters in the major cities of the country, then the little mo- | tion picture theaters will be of | the utmost importance; if for no | other reason, important because \ it wi ke mone: | they have about as | on the industry 1 In timexa completed pearl necklace! ©tDaar gift could bring a little girl more adual delight than an Add-a-pearl strand of a few genuine pearls? And as she grows older—as you and others add new pearls to the string —the gift becomes even more precious and more loved. Until—when she has reached womanhood—she wears with pride a magnifi- cent necklace of genuine Oriental pearls. An Add-a- pearl necklace is nota mere faddish giftofa day ora year —it is a possession to be cherished through a lifetime. There's nothing more beautiful than genuine pearls PEARLS FOR YOUR Ask your speak” Correspondence Jeweler deo cmuace See from dealers only Buy additional pearls for your Add-a-pearl necklace on this card. It guarantees perfeltion THE ADD-A-PEARL COMPANY 108 North State Street - Chicago comicbooks.com