Judge — November 12, 1927 — page 28: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

i EMBARRASSING MOMENTS When the missing ace in the poker deck is discovered under your chair... nonchalant .... light a MURAD CIGARETTE For those who feel entitled to life’s better things © 1927, P. Lorillard Co., Eat. 1760 Judging the Movies | (Continued from page 20) Laugh” and “Stark Love.” “Variety” had some private | showing, but it was quickly gob- bled up by Paramount, probably the biggest motion picture or- ganization in the world. The only other motion pictures shown by the little theaters even worthy of mention have been films made by the lowest of the lowbrow producers in Hollywood, or else by the comedians: Keating, Chaplin, and Lloyd. OR years critics have main- tained that the little theater is the only place where intelli- gent motion picture entertain- ment can succeed. The explana- tion is obvious: the big pro- ducers own the biggest house From manufacture to exploits , tion they control the entire in- Gem Nail Clippers are useful 365 These complete ip. file and clean fa- el Sold everywher 50c (for pocket or puri m 35e (attaches to watch chain). THE H. C. COOK Co. 2 Beaver Street “ Ansonia, Conn. M Ciippers Ms No tonic better than Abbott’s Bitters, sample by mail 25 cts. C. W. Abbott & Co., Baltimore, Md. dustry—because it is still an industry, and not an art. There- fore, when the producer spends a million dollars making a_pic- ture, it must be dumb, cheap, and vulgar enough to appeal to several million Americans dumb, cheap, and vulgar enough to stand in line to see it. They must appeal to the Loew’s common denominator, in other words. The fact that their aim is always below and not above the standard belongs to another discussion. With this situation existing, you would think that the little motion picture theater, with its negligible operating cost, could show a higher type of picture to a higher type of audience. They | | When better predictions are Ss 7 6 s a BL ag made sport writers won't “Don’t you worry, lidy, I’m most considerate where wimmin’s make them. concerned.” “Ah, th h ou’ll ’phone for the police?”—Humorist ‘udge pays $5 for each one printed Alt, thensperhapegoutlop f P 26 comicbooks.com