Judge, 1927-11-05 · page 25 of 36
Judge — November 5, 1927 — page 25: what you’re looking at
What you’re looking at
This is primarily a **Listerine advertisement**, not political satire. The page uses a humorous scenario to market mouthwash to sports fans. The image shows spectators at what appears to be a football game, bundled in winter clothing. The headline "After the game SORE THROAT" sets up the advertiser's pitch: attending outdoor sporting events in cold weather causes sore throats and illness. The ad's logic is straightforward: crowded bleachers + cold exposure + lowered immunity = bacterial infection. The solution: gargle with Listerine, marketed as "the safe antiseptic" that kills bacteria before illness develops. This reflects early 20th-century marketing that attributed many illnesses to bacteria and promoted antiseptic products as preventative medicine—claims that would face modern skepticism. The casual sexism in depicting women at the game is period-typical but not the advertisement's focus. This is commercial messaging disguised as helpful advice, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| After the game SORE THROAT Gargle when you get home Suppose your team did win—what comfort is that, a week later when sore throat, or worse, has put you in bed? Here’s a good tip if you will take it. After any long exposure (and that includes cold bleachers) rinse the mouth and gargle with Listerine, the safe antiseptic. Immediately, it attacks the mil- lions of bacteria, waiting for the mo- ment when body resistance is low, to strike. Often, this simple and pleasant —the safe antiseptic precaution will be the means of sparing you a pain and sickness. Listerine nips many a sore throat and cold. Incidentally, after a football game it re- lieves that hoarseness which is so trouble- some. The wisest thing to do, of course, during cold weather months is to make a daily night-and-morning habit of using Listerine. Millions do—and are healthier for it. Lambert Pharmacal Company, St. Louis, Mo., U.S. A. comicbooks.com