Judge, 1927-10-29 · page 28 of 36
Judge — October 29, 1927 — page 28: what you’re looking at
What you’re looking at
This page combines advertising with theatrical criticism from the 1920s era. **The Wrigley's Spearmint Gum Advertisement** (top-left) is a straightforward commercial claiming the gum "increases the pleasure of the big meal" and should be consumed "After Every Meal." **The "New Maid" cartoon** (bottom-left) satirizes working-class domestic service. A new maid misunderstands instructions about using soda-water bottles for cleaning, apparently using them as spray bottles to clean floors—then boasts she's already used most of a dozen bottles. The joke mocks servants' literal-mindedness and inefficiency. **"Judging the Shows"** (right column) contains theater reviews dismissing several Broadway productions: the critic found *The Springboard* poorly cast with actor Blackmer, *The Matrimonial Bed* tedious, *Just Fancy* dull despite Raymond Hitchcock's performance, but praised *The Five O'Clock Girl* as decent light entertainment. The reviews assume readers' familiarity with contemporary actors and Broadway culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
increases the pleasure of the big meal —but is important After Every Meal G mY \N New Mamww—That’s a good idea, mum, having soda and water in them bottles with squirts. I’ve done the scullery floor in no time and there’s three bottles left out of the dozen yet. —Passinc SHow Judging the Shows (Continued from page 18) conceivably a_ theatrica have some virtues as critic, but among them, I fear, is not a talent for | sitting out more than an act of | any play in which either of these histrionic geniuses appear. The act I saw of “The Springboard” was so ridiculously manhandled by the casting of Blackmer for the central réle in it that I went down the street to see an act of “The Matrimonial Bed’ made deadly by the antediluvian antics of La Vokes, and then called it a night. If Mrs. Miller’s comedy has points, they didn’t contrive to triumph over Blackmer’s frosty hamming and life is too short to keep on looking at over- dressed bad actors making a show of themselves. As for “The Matrimonial Bed,” one act was plenty to prove it heavy handed and bewhiskered stab at tedious smut. No. 5 simply a | “Tue Nineteentu Hote” is a | comedy about golf and golf players by Frank Craven. Golf and golf players interest me just about as much as the history of the Mamelucos or the number of American Legionaires who con- tracted social diseases in Paris, so I cannot offer myself as a competent judge of its amuse- ment qualities. I therefore pro- pose that the reviewing of the exhibit be left to the sporting editor of this journal. No. 6 ‘J ust Fancy” is a music show version of A. E. Thomas’ “Just Suppose.” It has been produced by Joseph Santley. Mr. Santley, not content with pleasuring himself by appearing as the present Prince of Wales, has rewritten the Thomas play so that he may also appear at one point in it as Edward VII when the latter was Prince of Wales. Which, surely, should be enough to satisfy almost any actor. The show is a dull one, save for some fooling by Ray- mond Hitchcock. No. 7 Tue Five o’Crock Girt,” on the other hand, while it is wholly lacking in novelty, turns out to be good light entertain- ment. Dr. Goodman, the pro- ducer, has hired some agreeable people to perform for him; Nor- 26 comicbooks.com