Judge, 1927-10-15 · page 33 of 68
Judge — October 15, 1927 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising with comedic filler content**. The main feature is a Fatima cigarette ad depicting a jubilant young man in a "hole in one" golf pose, claiming Fatima represents "the most skillful blend in cigarette history" appealing to "the younger set." The left column contains **brief jokes reprinted from international publications** (London Opinion, Berlin's Nacels Lustige Welt, etc.)—typical Judge filler material. These include mild humor about American tourists being reckless drivers in England, a doctor's dark joke about a patient's death, and domestic comedy about a stepladder. **The satire here is minimal**—mostly gentle social observation rather than political commentary. The Fatima ad itself uses aspirational lifestyle marketing (youth, sport, vigor) rather than explicit claims, a common early 20th-century tobacco advertising strategy before health warnings existed. The page reflects Judge's mixed revenue model: entertaining short jokes subsidized by prominent advertising space, particularly for luxury goods like cigarettes and gin (Holloway's ad, bottom right).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A party of forty American visitors to England brought their own cars with them. The trouble is that they'll probably use our pedestrians. —Lonpon Opinion “Why so sad, doctor?” patient of mine has died to- Never mind, perhaps he would e died anyway.” —Nacets Lustige Wett, Berlin Small Boy—Did you hear the step-ladder fall, mamma? His Mother—Yes. I hope fa- ther didn’t fall? “He hasn't yet. He’s hanging to the picture molding.” — ANSWERS Paradoxical though it sounds, quite a lot of doctors suffer from good health. —Pink ’UN “Regular deluge, isn’t it?” “What's that?” “You’ id about the deluge, ,» I haven't seen a news- paper for three days.” —Passinc SuHow Young Bride—Weren’t you nervous when you asked him for money for the first time? Her Friend (another) — No, I was calm and collected. —ANswers Crartce—Goodness, Mildred! Whatever have you hit? Mitprep—I can’t tell until ? Noah and the Flood and | 5 A “HOLE IN ONE” WITH THE YOUNGER SET! ERHAPS it’s a happy accident, al vogue of Fatima. And perhaps, again, it’s the but The most skillful blend in cigarette history LIGGETT & MYERS TOBACCO CO. Ul hy USE UIYLOVOUS CESENCES® | HOLLOWAYS is DL “D A revelation in flavor —Passinc SHow | it stops spinning! 31 comicbooks.com