Judge, 1927-07-30 · page 32 of 36
Judge — July 30, 1927 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It promotes a two-volume Jack London collection from Hawkins Publishing Co., priced at one dollar. The advertisement's pitch targets readers during tedious moments—train rides, missed connections, rainy afternoons—when they crave entertainment. It lists London's famous works: *Tales of the Fish Patrol*, *The House of Pride*, *The Call of the Wild*, and *The Scarlet Plague*, promising these stories will inject "life and color and drama" into dull summer days. The accompanying crossword puzzle (Judge's X Word Puzzle No. 14) serves as editorial filler, typical of magazine content from this era. **Historical context**: Jack London was a hugely popular author in the early 20th century, known for adventure and social realism. The ad's appeal to summer leisure and the modest one-dollar price point reflect post-WWI publishing marketing strategies targeting middle-class readers seeking affordable entertainment during vacation periods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Dull Ones— The long train ride up in the mountains on the jerk- water railroad —the _ three- hour wait when you miss con- nections—the rainy afternoons when you hate to think of golf -it is in these dull moments that you crave a book. For the summer months we make you this special offer of a two-volume set of Jack London stories that will put life and color and drama into any dull moment! They include: Tales of the Fish Patrol The House of Pride The Call of the Wild The Scarlet Plague and fifteen more of his greatest stories. Two gold-embossed splen- didly printed books to stick in your bag. Sent to you post- paid for one dollar. Send us this coupon and a dollar today. HAWKINS PUBLISHING CO. 1627 West 43rd Street, t New York, N. Y. Here is a dollar. Send the two volumes of Jack London postpaid to: Judge’s X Word Puzzle No. 14 ex-servic pn of food contains ¢ like to do ata te recently joine What materi What is stock marke ection plate? moths chew the What would yo What is What bund What do pe " formation? What gives a 7 neck? What is the only secret a wotran ean keep? that shapes ou 10 longer popular in Boston? erything else but? What did the What are the innoce What did Napoleon meet at Wate . What is the ant animal often aber of the family isn pay day? Rough Ri What is a drug What i th What artificial water holes? in publie in re to running around? 1 feel when wear: st person to make an under-sea » hide his adam's apple? most milk producers? or spend most of his time What domestic fowl resembles a hen and crows? What is prohibition? What will a wa What harsh What is the cause of many uprisings? Where is the best place to find nuts and washers? ; What goes up in the air when covered with fly Ephraim? Where is Al Smith popular no end? (init.) W Wha What usually turns the week-end? (abbr.) comicbooks.com