Judge, 1927-07-30 · page 31 of 36
Judge — July 30, 1927 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **Dentyne gum advertisement** disguised as editorial content in Judge magazine. The large image shows a woman's smiling face promoting the product with the tagline "Dentyne...and smile!" The ad's message is straightforward: teeth are "jewels Nature gave you," so maintain them with Dentyne chewing gum, which "keeps teeth clean and sparkling white." This reflects early 20th-century marketing that positioned dental hygiene and an attractive smile as markers of respectability and social status. The left column contains unrelated movie reviews (mocking films like "Fast and Furious" and discussing cinema's moral implications). The bottom includes a small "Krazy Kracks" humor section—a filler joke about a man with a leaky umbrella—typical of Judge's satirical layout. The advertisement represents the era's consumer culture where magazines blended paid advertising seamlessly into editorial pages, often without clear distinction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judging the Movies (Continued from page 21) proprietor. The publisher is leaving her boudoir and meets the proprictor coming in; the two men stare at cach other, smile sadly, then shake hands while the ¢ feated one remarks “lucky fellow I was glad to see that old- More recently it has been the custom for unrequited lovers to get off “don’t say fashioned custom revived. y remarks such as: I didn’t warn you"; or “how about a check for that fur coat I gave her?”; or, “never have breakfast with her, old man—she’s always in a rotten humor.” I don’t favor this modern blasé regard of love and = marri: It’s dangerous. People will get so they really be- lieve there’s nothing to these fine old customs if this goes on. The very next time I get turned down I shall rush right out and call my rival a lucky fellow; and see how he likes it. “Streets of Sorrow” is a Ger- man picture of post-war Vienna featuring Greta Garbo and Warner Kraus. It was dreary and loosely-constructed and only goes to show that without good direction the Germans have their bad moments. D. W. Griffith's “Isn't Life Wonderful” treated the ¢ subject and was a poign- ant and great movie. “Fast and Furious” is another one of those automobile racing pictures. This one featured Reg- inald Denny and was harmless and dumb. The film was unique in that Miss Barbara Worth, the cading lady, easily won first in the most-stupid-movie- of-the-month club. She good figure, but she should take up trapeze work, swimming, or some occupation where she can earn money honestly, if at all. “T want to object to your criti- cism of the movies,”’ writes Miss Dolores Hotchkiss of Larchmont, “because I think the movies are a great thing and especially for the poor who can’t afford to go away from home or play golf in the afternoon. Also, I think you're sour or mean or something when you object to necking because the best people do it now, that is, I mean it’s so in the open and gen- eral and it doesn’t mean anyt in the movies and besides there’s always a nice moral lesson so that the poor people won't take ng chee VENTYNE ..and smile/ Your teeth are the jewels Nature gave you. Don’t neglect them. Be proud to show them when you smile. Dentyne is a deliciously flavored chewing gum that is more than a confection. It keeps teeth clean and sparkling white. * KEEPS HE EETH WHI the wrong meaning, and I. think it’s a good thing. So I wish you'd stop criticising necking and things like that and pick on something else to talk about, if you can!” If Miss Hotchkiss will call at the office any afternoon she can have two passes to “When a Man Loves,” for June 25th. 2 fares Halfpenny come into for have just » in Glasgow. Con- firmed pedestrians are not at all pleased, as they now save less by —Hvnonistr Z oo withthe word)” 2 | Frustrate’” Se “Tt ain’t raining, Mister.” He's a frus- “Well, this umbrella’s full trate fellow. of holes, anyway.” comicbooks.com anes