Judge, 1927-06-04 · page 21 of 36
Judge — June 4, 1927 — page 21: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a straightforward **tobacco advertisement** from the United States Tobacco Company. The ad uses populist imagery: a massive crowd of ordinary men (depicted in period dress) gathering around an enormous Old Briar tobacco box, suggesting widespread consumer enthusiasm. The visual appeals to democratic consensus—"thousands upon thousands claim" this is the best pipe smoke. The marketing pitch emphasizes quality ("generations of tobacco culture," "scientific mellowing") while claiming affordability ("costs but a fraction of a cent more"). A coupon at bottom encourages direct mail orders, typical of early-20th-century direct marketing. For modern readers: this represents pre-cigarette era tobacco culture when pipe smoking was common and respectable, and when tobacco companies advertised openly in mainstream magazines without health warnings.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Light up your pipeful of Old Briar, Let the ripe fragrance of Old Briar creep up your pipe’s stem. Enjoy every bit of its full, pleasant aroma — its rich body— its extra smoothness. Notice how mild and cool it is — how completely satisfying. Then you will know why this wonderful tobacco continues to win the praise of pipe smokers everywhere. - Generations of tobacco culture, years of selecting and of testing the finest leaf tobacco, of scientific mellowing and blending, have gone into the perfecting of Old Briar. IT ALL SHOWS UP IN THE SMOKE. TO DEALERS: Old Briar is sold in Pocket packages at 25c and Humidor boxes at 50c, $1.00 and $2.00. If your jobber has not supplied you, write us and we will send you a supply by prepaid Parcel Post at regular Dealers’ prices. UNITED STATES TOBACCO COMPANY, 19 TOBACCO “THE BEST PIPE SMOKE EVER MADE!” y> A VAST MULTITUDE OF PIPE SMOKERS in- stantly welcomed and praised: Old Briar. Thousands upon thousands claim Old Briar to be «the best pipe smoke ever made.”’ The additional enjoyment, satisfaction and pipe comfort you get out of a pipeful of Old Briar costs but a fraction of a cent more than ordinary Aobaccos. IF YOUR DEALER DOES NOT HAVE OLD BRIAR Tear out this coupon and mail to: SPECIAL OFFER: To make your first but coupon, now, while t's handy t Your Name........ Address... City and State Your Dealer's Name. Address.......... check with coupon. If you prefer—send stamps, money order or United States Tobacco Co., Richmond, Va. U.S. A. ing with we will de f you in- Day the Pear out the Tos RICHMOND, VIRGINIA, U.S. A. comicbooks.com