Judge, 1927-04-23 · page 30 of 36
Judge — April 23, 1927 — page 30: what you’re looking at
What you’re looking at
This page contains two distinct elements: a **Marlboro cigarette advertisement** (left) and **editorial content** (right). The advertisement promotes Marlboro cigarettes as "Mild as May," emphasizing freshness and quality ("Fit for a King / Blended to the Queen's Taste"). Pricing is listed as "20 for 20¢" with bulk options. The right side features a cartoon sketch by Reeves Evans showing what appears to be street criminals in fog—a "pickpocket" and "confederate" executing a theft, with dialogue about stealing a watch ("gold ticker"). Below this is a book review column titled "High Hat," discussing recent publications including Christopher Morley's "The Arrow." The author (signed "Gluyas Jor," likely Gluyas Jordan) concludes with a humorous personal anecdote about raising a mustache and struggling to drink cocktails without ruining it—satirizing the impracticality of facial hair maintenance during the drinking era (Prohibition's end or shortly after). The satire is gentle and lifestyle-focused rather than political.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SSARLBOR CIGARETTES O Always fresh—Wrapped in heavy foil. The Ace of Cigarettes Fit for a King Blended to the Queen’s Taste Marlboro Bridge Score sent free upon request. 20 for 35¢ PHILI Pickpocker (in fog)—I’ve just landed a gold ticker—softest guy I ever handled. yours. High Hat (Continued from page 11) + +. and speaking of verse, “Poems of Impudence,” by “Evoe,” of Punch, is a great little volume despite its reverse English . . . also read Christopher Morley’s “The Arrow,” and am wondering if it will be the volume selected next by the Book of the Month Club... istopher is one of our rs and you may remember him as the author of “Whimsy on the Left,” I mean “Thunder on the Left,” but if you are a man that can take his whimsy or leave it alone, you will enjoy “The Arrow.” ft Speaking of whimsy, I will divulge a secret and tell you the real reason why I am on the Conrepverate (wrathfully)—ZJt’s mine, you idiot—and here’s —Pass Inc SHow wagon ... it is because—Oh, I can’t say it!—because I am rais- ing a mustache! . . . well, I'll defy _ anybody to raise a mustache and drink the liquor they’re handing out these days! ... you just get it long nicely when you sip a and Presto! The darn thing is gone! ... it just curls up | and fades away ... I’ve tried taking drinks through a straw but even that does no good ... if I can get some astute glass manu- facturer to get out a cocktail glass shaped like the old fash- ioned musta cup, by gosh, 'll get off the wagon; but if this cannot be arranged I'll stay on until I get a full grown brush if it kills me! comicbooks.com