Judge, 1927-04-23 · page 25 of 36
Judge — April 23, 1927 — page 25: what you’re looking at
What you’re looking at
This is a full-page advertisement, not political satire or editorial cartoon. It promotes LEE tires, manufactured in Conshohocken (Pennsylvania). The illustration depicts a 1920s scene: well-dressed women and men examining automobiles, establishing an aspirational lifestyle context for the product. The actual tire is displayed prominently on the right. The ad's argument emphasizes Lee's competitive advantages through quality materials, skilled workers, and "a quarter century of quality tradition"—positioning the brand as reliable and trustworthy rather than the cheapest option. The tagline "Cost No More to Buy ~ Far Less to Run" suggests durability justifies the price. For modern readers: this represents early automotive advertising's strategy of linking product quality to lifestyle prestige and longevity value—a direct ancestor to contemporary car advertising. The gendered presentation (fashionably-dressed women) targets middle-class consumers with purchasing power.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a but MSV 927. * E Ee of Conshoh Onze way to be sure of getting good tires is to be certain that LEE of Con- shohocken made them. Good materials can be had by any tire maker if he wants them; there's no monopoly in quality materials. Good workmen can be had; we know because we've got a lot of them. But: there is more than good work- manship in Lee Tires; more than quality materials. There's a quarter century of quality- Ride on tires by / L E E of Conshohocken tradition and craftsman-spirit in every one of them. They will give you dependable serv- ice because they're made for service. And the Lee dealer somewhere near you, who will make your tire money go the farthest, is a mighty good man to know. Pneumatic tires for passenger cars, trucks, buses. Staghound tires for commercial use and the famous Lee Puncture Proof cords for unusual service. ocken comicbooks.com