Judge, 1927-03-12 · page 2 of 36
Judge — March 12, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily a commercial advertisement**, not political satire. It promotes Eveready Layerbilt "B" Batteries for loudspeaker systems, featuring product photography of two battery units with horizontal ribbed designs. The advertisement emphasizes the battery's "exclusive, patented construction" and "layer-building" technology that allegedly produces superior electrical output compared to competitors. The copy targets radio enthusiasts and commercial loudspeaker operators, promising economy and reliability. The word "DIFFERENT!" in large text is the marketing hook—positioning this as an innovative product superior to existing options. There is **no political cartoon or satire** present on this page. It represents Judge magazine's reliance on paid advertising to fund publication during the early radio era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Eveready Layerbilt “B” Battery No. 486, the Heavy- Duty battery that should be specified for all loud-speaker 7 sets, AY, is an Di The Layerbilt pat. ented construction revealed, Each layer electrical cell, making automatic contact with its neighbors, and fill- ing all available space inside the bat- tery case. FFERENT! For greatest economy all loud speaker sets require the new Eveready Layerbilt‘B’ Batteries IT wILt pay you, in convenience and reliability as well as in dollars and cents saved, to use this re- markable battery. The reason for the Eveready Layerbilt’s surprising perform- ance lies in its exclusive, patented construction. No other battery is like it. It is built in flat layers of current-producing elements, making practically a solid block. The layers make connection with each other automatically, and occupy all available space inside the battery case. Layer-building packs more active materials in a given area, and makes those mate- rials produce more electricity. Every loud-speaker set should use Heavy-Duty batteries, for they alone offer economy on mod- ern receivers. When you buy new “B” batteries, be sure to get the Heavy-Duty size, and remember that the Eveready Layerbilt has proved to be the longest lasting, most economical of all Heavy- Duty batteries. Our laboratories are continu- ally testing batteries, and in all our tests we have yet to find a battery that is equal to the new improved and radically different Eveready Layerbilt “B” Battery No. 486. The development and perfecting of this remarkable battery is an outstanding battery- building achievement. It is the result of many years’ experience plus the facilities and resources of the pioneer manufacturers of all dry cell batteries. NATIONAL CARBON CO., Inc. New York San Francisco Unit of Union Carbide and Carbon Corporation Tuesday night is Eveready Hour Night— 9 P. M,, Eastern Standard Time wear-New York wyar-Providence wee!-Boston wrac-W orcester wri-Philadel phia wor-Bufalo weaE-Pittsburgh wsat-Cincinnati wram—Cleveland ww5-Detroit won-Chicago woc-Davenport Minneapolis St. Paul xsp-St, Louis wre-Washingtoa woy-Schenectady wuas-Louisville Atlanta Nashville wc-Memphis, Tenn. wecof comicbooks.com