Judge, 1927-02-26 · page 20 of 36
Judge — February 26, 1927 — page 20: what you’re looking at
What you’re looking at
This page mixes social commentary with advertising parody. The top section satirizes 1920s nightlife trends—miniature jewelry, exclusive supper clubs with hidden tables, and elaborate entertainment like filling unmarked U.S. maps at 3 a.m. The humor relies on depicting the era's after-hours club culture and the absurdity of "forty-ninth state" geography mistakes made by intoxicated diners. A notable joke concerns a supper club owner arrested for violating curfew laws who claims his only timepiece was a sundial—mocking both Prohibition-era enforcement and the implausibility of the excuse. The "First Reader for Department Store Adv. Writers" section parodies retail advertising copy, exposing the euphemistic language used to justify sales: coats sold "at one low price" because manufacturers faced bankruptcy; silk items sold "below cost" to clear inventory. This satirizes how stores disguise distressed merchandise as bargains. The page captures 1920s consumer culture and post-Prohibition leisure, along with cynical commentary on advertising dishonesty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE I've just come into possession of the smallest of all miniature objects. A cigarette lighter that, honestly, isn’t any larger than a quarter. In fact, it’s so small it has a good excuse for not light- ing. It is in rose enamel and is worn around the neck suspended from a ribbon. A new wrist watch effect. A miniature, silver powder compact attached to a little black wrist band. oP Have you tried Don Dicker- man’s Blue Horse down on Eighth St.? It’s just the place for a very, very téte-a-téte. The tables are successfully concealed in little caves, and canaries and goldfish are found in the most surprising places — inserted in ; and hanging from the chan- deliers. A delicious table d’héte dinner and very good music. => Since the supper cluns close at three o’clock we have discovered another form of entertainment to finish out the evening. Have you noticed the unmarked maps of the U. S. on the back of the Childs’ menus? Well, the idea is to try to fill in the states and capital cities—correctly of course. It’s awfully thrilling and isn’t half as imple as it sounds at three o'clock in the morning after carrying out all the rules and regulations of a supper club— which incidentally produces a forty-ninth state. However, that is highly personal and purely psychopathic. And speaking of three o'clock curfew. A supper club owner was arrested for staying open after hours. His excuse for the viola- tion was that the only timepiece in his possession was « sun-dial. Six or More Best Steppers High in the Hills (no show) Wear Your Sunday Smile (Judy) I'd Love To Call You My Sweet- heart (no show) Some Day (no show) A Little Music in the Moonlight (no show) It All Depends On You (Big Boy) Over the River from Queens (Bye, Bye, Bonnie) Rio Rita (Rio Rita) SR The First Reader for Depart- ment Store Adv. Writers Q.—What kind of coats will be put on sale at our store to- morrow? A.—A special lot of smart coats. Q.—How will this special lot of smart coats be priced? A.—At one low price. Q.—How is it that we are able sell these coats at this pr A.—The manufacturer was facing bankruptcy. Q.—But how did this store hap- pen to get the lot? A.—Our President was spot, and paid cash. Q.—Should our customers come early? A.—Yes. While the stock is com- et it will soon be ex- on the to-morrow ? A—yYes. We will have the big- gest hosiery day in our history. Q.—How many pairs of hosiery will we sell? A.—Two thousand pairs of fine silk hosie Q.—At wh A.—Less than cost. Q—Why are we selling them be- low cost? A—To make room for our new stock, Q.—Describe the silk underthings that go on sale at our store to- morrow. A.—They wonderful, and shimmering. t price? are soft, For families who like to have Father along—the Berserker Motor Co. of Fond Du Lack, Wis., gives away with each car a bicycle for the use of the head of the family. comicbooks.com