Judge, 1927-02-19 · page 2 of 36
Judge — February 19, 1927 — page 2: what you’re looking at
What you’re looking at
# Advertisement for "Here's How!" Cocktail Recipe Book This page is primarily **advertising**, not political satire. It promotes a cocktail recipe book titled "Here's How!" by Judge Jr., marketed as containing "over fifty drink recipes, and clever little toasts." The page features testimonials from satisfied customers praising the book's usefulness. The photographs show people in various social settings—dining, socializing, appearing relaxed and convivial—meant to suggest that owning this recipe collection leads to successful entertaining and social popularity. The tagline "Good Fortune and Health smile on the possessor of this mysterious little volume" uses hyperbole typical of period advertising. This appears during Prohibition era America, when cocktail culture and home entertaining were culturally significant despite alcohol being legally restricted.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“E ERE'S HOW!" by Judge, Jr., is not a “cure-all” in any sense—it is just a terribly fresh book. Are your pores wide open? Do your adenoids miss fire on hills? Do you feel dizzy after ten cock- tails? Five minutes a day with “Here's How!” that amazing little volume of over fifty drink recipes, and clever little toasts, will put you right on your back. THINK “Here’s How!” would do me a world of good. Here's a dollar—mail me a copy, postpaid. The Secret of Success! Good Fortune and Health smile on the possessor of this mysterious little volume « WAS just a little co-ed at Cornell, and shooting craps interfered with my studies, Since trying out Judge, Irs recipes I've been expelled. Susie SMILCH. as CANNOT say enough about ‘Here’s How!’ There isn't any space.” Fanny Scooszow, Yon- hers. “© ISN'T he naive?” to me from the next room. Harvard chum recommended ‘Here's How!’ and now 1 am the lion of the campus.” Luxpauist Casot—Cambridge, Mass. These words came Later, a Y best friends wouldn't tell me that my cocktails were awful. Then I got ‘Here’s How!’ and now I’m the most popular hostess in Big Bend.” SopHie Rupp. «FAIR sears 1 coulde’t rise to my feet. I started reading ‘Here's How!’ and now I can’t get up at all.’ Hevena Tackst, Bronx, N. Y. comicbooks.com