Judge, 1927-01-22 · page 23 of 36
Judge — January 22, 1927 — page 23: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward advertisement for Lee Tire & Rubber Company of Conshohocken, Pennsylvania, appearing in *Judge* magazine. The ad promotes Lee's tire products, particularly their "Puncture Proof" tire (invented 15 years prior) and newer offerings like the "Shoulderbuilt balloon" and "DeLuxe high pressure cord." The message emphasizes craftsmanship and quality: founder Lee applied scientific methods and premium materials to maximize tire value. The closing argument appeals to readers' own business values—if you believe in quality and integrity in your own work, you should trust and buy Lee Tires. This is direct persuasion rather than satire. The page number (21) and *Judge* publication context suggest this ran in an early-20th-century issue, when tire manufacturing was emerging as a major industry and automobiles were becoming widespread consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OU may not know or care what or where Conshohocken is; but if you own a car you ought to know and care who Lee is. Conshohocken is a town; the Lee Tire & Rubber Company is one of its principal industries. A genius named Lee started it; he had the quality idea; a true craftsman. Fifteen years ago Lee made the only real Puncture Proof tire; still making it. We make also the Shoulderbuilt balloon; the DeLuxe high pressure cord for passenger cars, trucks and buses; we’re making them better all the time. The one idea, always, has been to make as good atire as the best materials and the most scientific methods can produce; to make your tire-money go farthest. If you believe in this sort of spirit in your own product or service, you must believe in Lee Tires; and if you believe in them, you'll buy them. LEE TIRE & RUBBER COMPANY Conshohocken, Pa. comicbooks.com