Judge, 1927-01-08 · page 36 of 36
Judge — January 8, 1927 — page 36: what you’re looking at
What you’re looking at
This is not a political cartoon or satire—it's a **cigarette advertisement** for Camel brand cigarettes from 1927. The page depicts a social scene (four well-dressed people in what appears to be a parlor or lounge) meant to convey sophistication and leisure. The ad emphasizes quality Turkish and domestic tobacco blends, promising consistent smoothness and mildness throughout the day. The catchphrase "Have a Camel!" frames smoking as an invitation to contentment and social comfort. There is no satire here. Judge magazine, while primarily satirical, also carried paid advertising. This is a straightforward product promotion targeting affluent consumers, typical of 1920s tobacco marketing that made health and quality claims now recognized as misleading.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHY is it that the enjoyment of Camels never fails? That you can light them all day and far into the night with never a loss of smoothness, mildness and incom. parable fragrance? It’s simply a question of quality. Camels contain the choicest Turkish and Domestic tobaccos grown. Camels are given an expert blending found in no other cigarette. First thing in the morning. Late at night. Before or after breakfast, lunch or dinner. Light Camels as liberally as you choose, one after the other, as often as you desire the cheering comfort of a R. J. REYNOLDS TOBACCO COMPANY, WINSTON-SALEM, cigarette. You will get always the refresh- ing thrill of smoking pleasure. Camel perfection has resulted in a de- mand that has never been known before or since. There has never been cigarette popularity that could compare with Camel’s. Each year, millions of experi- enced smokers, who are willing to pay any price for quality, find in Camels every good thing ever wanted in a cigarette. Here’s a smoke invitation that’s leading millions to an entirely new conception of cigarette contentment and satisfaction— “Have a Camel!” N. C. Smoking refreshment that never ends PRESS OF WILLIAM GREEN, NEW YORK comicbooks.com