Judge, 1927-01-08 · page 35 of 36
Judge — January 8, 1927 — page 35: what you’re looking at
What you’re looking at
This is a subscription advertisement for *Judge* magazine disguised as humor. The cartoon depicts a motorist asking directions to Philadelphia, with a pedestrian suggesting the "only way you'll enjoy it" is taking a circuitous, chaotic route (shown by the wild vehicle path). The joke targets early automobile culture—specifically the novelty and unpredictability of motorcar travel in the early 20th century. The satirical point: driving was so unreliable and accident-prone that getting lost was practically guaranteed, making the journey itself the entertainment rather than reaching the destination. The "Joke Trap Ahead" warning reinforces the automotive theme. The coupon offers readers 10 weeks of *Judge's* satirical content ("joy-ride") for one dollar—positioning the magazine as similarly entertaining, chaotic entertainment. This advertisement-as-cartoon was typical of *Judge's* self-promotional style.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Take a 10 Weeks’ Joy-ride with JUDGE Use the Coupon below —/ Is thish th’ way to go to Phil’delphia?” ‘Wal, it’s the only way you'll enjoy it!” AWA 4, JUDGE 627 West 43d St, N. Y. C. | Here’s my dollar ($1.00). Let me have a 10 weeks’ Joy-ride with JUDGE. Name. Address... . JOKE TRAP ‘AHEAD = WARNING TO MOTORISTS = City State. ae | comicbooks.com