Judge, 1927-01-08 · page 24 of 36
Judge — January 8, 1927 — page 24: what you’re looking at
What you’re looking at
This page combines advertising and satirical content typical of 1920s Judge magazine. **"Service All the Way"** is a Bell Telephone advertisement presenting the telephone as superior to rail and trolley service—it comes to the customer's home rather than requiring travel to fixed stops. The copy emphasizes the Bell System's expansion and reliability. **The cartoon below** depicts a motorist spraying pedestrians with "ether" (anesthetic gas) to clear them from the street. The caption reads "Considerate motorist who sprays with ether pedestrians who block his path"—obvious satire mocking reckless drivers of the automobile-dominated 1920s. The term "Roaring Fordies" (referencing Ford automobiles and the "Roaring Twenties") reinforces the car-culture criticism. **Right column content** includes movie reviews, humorous verses on proper behavior ("Never Land"), and brief jokes about bandits and domestic service—typical filler humor for the period. The page demonstrates how Judge balanced commercial advertising with social satire about modern technology's impact on everyday life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Iris impossible for a rail- road train or a ship to call at the doorsteps of its passengers when they wish | to take a journey. To take even | a trolley or bus ride, one must go to some definite point where if the conveyance stops. On the other hand, the telephone goes all the way to meet the public’s convenience. { Each telephone call may be compared to a taxicab, whose destination is controlled by the subscriber. The telephone com- pany extends its wires to the omes and offices of those who i desire service, placing its tele- hones within immediate reach. he call is made at the time, from the point, and to the place Service All the Way An Advertisement of the American Telephone and Telegraph Company that the subscriber de- sires. He speaks to the person he wants—wher- ever he may be. At the disposal of each tele- hone subscriber are the talk- ing channels of the entire Bell System. He may make a call a few or thousands of miles, and he may extend his voice to any point, to any person who has a telephone. This is the essence of com- munication. Because of it, the number of telephones has in- creased in the last five years three times as fast as popula- tion. Because of it, the Bell System carries more than twenty billion messages in the course of a year. Considerate motorist who sprays with ether pedestrians who block his path. ' {ZG O The Roaring Fordies Judge pays $5 for each one printed. Judging the Movies (Continued from page 18) brain, but I found her distinctly amusing in “Stranded in Paris.” The picture without her is quite as inane a bedroom farce as stage or cinema affords, but the reckless, rough house note with which she satirizes her sex lifts it above the dead level. How she manages to keep her nose powdered amid all the bumps and falls is a mystery that needs elucidation, or, better still, how she manages to keep a nose to powder. Apparently, a girl can be made of hard rubber and still look like Dresden china in the movies. Many a young wife would like to know the recipe. Never, Never Land In the never, never land Lives a dull, unhappy band! Never, never play with fire. Never rouse the policeman’s ire. Never, never sing or dance, Never play at games of chance. Never touch the cup that cheers, Never think of wines or beers. In the never, never land, All the nicest things are banned. —London Opinion PAP Six bandits raided a New York night club in the early hours of the morning and robbed everybody of their money, including the waiters. There’s evidently no honor amongst bandits. —Humorist PID If a woman does housework for fifteen shillings per week, that’s do- mestic service; if she does it for nothing, that’s matrimony. —Passing Show “‘Detour—Man at Work” Judge pays $5 for each one printed. comicbooks.com