Judge, 1926-09-18 · page 30 of 36
Judge — September 18, 1926 — page 30: what you’re looking at
What you’re looking at
This page announces winners of Judge magazine's advertising slogan competition, judged by prominent advertising executives. The first-prize winning entry, "Nimble in traffic, easy to park," promotes what appears to be an automobile (likely a compact car model), visualized through an art deco illustration of a woman displaying the vehicle. The remaining prizes showcase product slogans for everyday consumer goods: cleaning products, furniture, musical instruments, beauty/grooming items, and rubber products. The context reflects 1920s-30s American consumer culture and manufacturing, when domestically-produced goods were promoted as desirable. The slogan "Americans Should Produce Their Own Rubber" specifically references the contemporary rubber supply concern—natural rubber was imported from overseas colonies, making domestic rubber production a matter of economic nationalism and industrial self-sufficiency during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
» Nimble orn. traffic. FIRST PRIZE ($250.00) Winifred J. Deasy, 2445 Union Street, San Francisco, Cal. THE TEN FOURTH PRIZES GO TO THE FOLLOWING S “Tt Gets the Dirt” K. N. Meyercord, Bor 113, Hanover, N. H. “For Tired” Feet” L. Ristitch, 2554 John R Street, Detroit, Mich. “For the Girl Who Cares” H. G. Malloy, 158 Huntington Avenue, Boston, Mass. “Try This On Your Piano!” WR. Gilman, Bor 511, Columbus, O. a A “When Seconds Count” P.M. Kraeger, 721 Rug- by Road, Brool:lyn, N.Y. “It Curvesthe Way Your Jaw Curves” J.C. Fruit, Nutley, N. J. “Hasn't Scratched Yet” L. Florida, N.Y. Villamil, “Own Your Own Home” de, Jr, n, Ga. The Prize Winners To Judge’s Advertising ] «: Slogan Contest These winners were selected from over 40,000 entries by the following 653 Judges—all well-known Advertising men: Bruce Barton, H. W. Dickin- son, Gilbert Kinney, Conklin Mann, Frank Presbrey and Frank Seaman, SECOND PRIZE ($100.00) “DODGE, BROTHERS!” J. P.W. Chadwick, Merchant's Exchange, San Francisco, Cal. THIRD PRIZE ($50.00) “Such Popularity Must Be Deserved!” Paul Walkup, 322 W. Kiowa, Colorado Springs, Colo. “Take One Home | rh D. M. Church, 545 13th Street, No. —Slice It” Salem, Ore. “Americans Should Produce Their Own Rubber” \ C.C. Johnson, Jr.,Ft. Worth, | Tex. yl comicbooks.com