Judge, 1926-09-04 · page 25 of 36
Judge — September 4, 1926 — page 25: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side ("Judging the Shows"):** A theater critic's column lamenting the exhausted revue format. The writer predicts audiences have grown tired of repetitive musical theater tropes—fat girls labeled "Beauty," Charleston dancers, classical nude performers, and formulaic comedy sketches with blackout gags. He argues revue shows (even expensive Ziegfeld productions) are failing because they rely on spectacle rather than fresh material, and predicts audiences will soon demand something different. **Right side:** A Wrigley's chewing gum advertisement using a "Wake Up!" headline. The ad satirically addresses post-lunch digestive sluggishness—the "stupor of a full stomach"—and promotes chewing gum as a digestive aid and energy restorer. **The irony:** The theater critique on the left criticizes audiences getting bored by tired, repetitive formulas, while the advertisement on the right uses equally repetitive, formulaic advertising copy to sell a product as a cure-all remedy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judging the Shows (Continued from page 16) Il ME time ago, I predicted that the present revue form is just about ready for the ash-heap Although my predictions have a peculiar way of getting nasty and not coming true, I believe that this one is going to behave and turn out to be nice to me, White's “Scandals” and “The Great Temptations,” which follow the established form, are big successes because of their size and the money that has been spent on them, But K most of the other revues that have been put on more economically and that rely on their material alone are not having too rich a time of it. Even Ziegfeld’s show, an expensively mounted one, is reported to be any- thing but a gold mine. The public seems to be getting tired of the stale revue formula. It has now seen about 300 opening numbers in which a fat girl with piano legs parades across the stage labeled uuty,” in which one with creaky knee joints is dubbed “C * and in which one who c down to footlights and sa your old man,” is labeled “Wi has seen a thousand or more dirty stories converted into short sketches in which the lights go out and the curtains close in just asEmil Swagger- baum, the comique, gets into bed with the prima donna. It has seen so many half-naked classical dancers that it would be glad to pay an extra dollar to watch Marie Dressler do a polka with her skirt on. It has looked at Charleston hoofers without end; it has heard enough songs about “Those Kiss-Me-Back-of-the-Right- Ear -My - Left - One’s - Already - Got a-Pain Blues” and kindred topics to last it a lifetime; it is ready to bite nails if it is called upon to look at another troop of wenches march down a flight of steps, another living picture with a nude hussy astride an elephant, or another pageant showing the famous courtezans of history. What is due to come back soon, and with a bang, therefore—unless my record of predictions rema at -000 per cent.—is the kind of musical show that, whatever its other faults, at least bores an audience in a new way. Road At a recent wedding the couple entered the church beneath an arch- way of batons held by a detachment of police. We understand that the bridegroom went quietly. —London Opinion When the stupor of a full stom- ach slows up your work — And you wish you could crawl away and sleep it off— | Remember that WRIGLEY’S chewing gum will work wonders in spurring your lagging digestion and in relieving that over-eaten feeling. | || Use WRIGLEY’S after every meal to | | help the stomach in its work. Use it to quench that thirst, cool the dry parched throat and restore your vim and pep. You like a bit of sweet after meals anyway. Take that bit in the form of WRIGLEY’S and get benefit and pleasure in generous measure. Comes to you fresh and full of flavor ' | in this wax-wrapped | package | t t s comicbooks.com