Judge, 1926-05-08 · page 33 of 36
Judge — May 8, 1926 — page 33: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not political satire. It's a parody car ad for the fictional "Billys-Fright" automobile, featuring a claimed endorsement from "Susie Smilch," presented as a "well-known society woman." The joke mocks both pretentious automotive marketing and snobbish consumer culture. The ad ridiculously describes absurd features—sixteen windows, eight doors, a kitchen range, fire buckets, and linoleum throughout—while using affected language ("dash of the Bois, the Champs Elysees"). The tagline "With an Engine you'll never get out" is a deadpan joke suggesting the car is mechanically unreliable. The satirical point: expensive cars marketed to wealthy women rely on false prestige and ridiculous luxury claims rather than actual quality. The "cockeye" quote and Frightville, Ohio location reinforce that this is obvious nonsense sold through snobbery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE SATURDAY EVENING POST NUMBER OF JUDGE eA well-known society woman speaks to American wome Roy When Milady selects a car she looks for beauti- ful lines, and symmetry of color and design . . . That is why she chooses the Bittys-FRIGHT ... A body of exquisite beauty—with a dash of the Bois, the Champs Elysees, and Mott street about it... Its interior—eye filling, super luxurious. Done throughout in fancy linoleum... “Quite obviously some one with a cockeye conceived the appoint- ments of this motor car.” (Signed) SUSIE SMILCH A subtle cloister blue—all eight doors of the same material with emergency n drivers fire buckets on each door... Bright green blinds on all sixteen windows with opalescent lights in ceiling. The Famous Bittiys- Fricut kitchen range comes with every closed model, and also a smart coal bucket... Ask us about the BiLtys- Fricut Finance Ptan. The payments are so easy we can’t believe it our- selves. BILLYS-FRIGHT COMPANY Frightville, Ohio BILLYS-FRIGHT h)) “With an Engine you'll never get out” SS comicbooks.com