Judge, 1925-11-28 · page 16 of 36
Judge — November 28, 1925 — page 16: what you’re looking at
What you’re looking at
This page from *Judge* magazine contains satirical humor about etiquette and advertising. **The Opening Cartoon**: Shows a man irritably telling his wife to leave him alone while he studies an etiquette book—the irony being that studying etiquette hasn't made him more polite. **"Etiquette Hints" by Don Herold**: This is absurdist humor mocking etiquette advice columns. The "hints" are deliberately ridiculous (supply radio guests with red flags, tell drowning people not to go back, slip on banana peels "intentionally"). The joke is that arbitrary social rules are nonsensical anyway, so people might as well make up their own. **"Unpublished Testimonials"**: These parody the fake testimonials used in early 20th-century advertising. The absurd, rambling "customer reviews" for fictional products like "Dum Drops for Dim Doras" mock how obviously fabricated and bizarre advertising claims were. The gibberish descriptions (grandfather on a "meager diet" in "peninsula" areas, snapshot of a son "mounted on the rainbow") exaggerate the incoherence of real ads from that era. The page satirizes both rigid social conventions and deceptive advertising practices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“George, what are you reading?” “Don't bother me! Damnit! Shut up! Don’t you sce I’m studying this book of etiquette!” ETIQUETTE HINTS by Don Herold others, depending somewhat of course upon whom they are. eee Sometimes use whom and some- times use who—about fifty-fifty. eee B’ KinD and considerate to Before starting the radio, supply each guest with a red flag. eee Children, love thy parents, even though they look like characters in 8 comic opera. = eee There is hardly anything practical to do in an earthquake except to be patient. oe A drowning person should be taken out of the water and told not to go back. oss. 6 Upon removing a mustard plaster, it is considered the thing now to place it in oneof the new parlor albums entitled “Plasters I Have Worn.” ee @¢ When an egg sandwich leaks there is nothing to do. o..8. A piano tuner is a terrible bore when at work,.so when.he comes you are perfectly justified in excusing yourself from the room. When you slip on a banana peel- ing, appear as if it were intentional. In fact, this is the way out of many an embarrassing situation. Appear to know what you are about, and other people will soon wonder what is wrong with them. All ctiquette was made by human beings, and you might as well make your share. If you do not know what to do under given circumstances, give birth to some etiquette of your own and the world will soon adopt it. Good etiquette is largely a proposi- (Continued on page 30) Or Why the Ad Men Have to rite Their Own _ Doodyear’s Dum Drops for Dim Doras HILE on a berry-picking cruise just this side of the center aisles Iwas surprised tofind my grandfather living alone on a meager diet, which species of peninsula abounds in sparse numbers throughout the en- tire chain of plateaux. As it was nearly Christmas time anyway, my boy friend and I decided it wouldn’t do any harm to try since it was really too hot for fishing and so did he. Finally, a traffic policeman told us of your Dum Drops for Dim Doras and a pleasant fall was had by the entire party. Iam glad the drops were gradual, because it was quite a let down at that, to say nothing of the 1927 crop of cocoanuts in the Dooyou Provinces. Enclosed you will find a snapshot of Sebastian, of our youngest sons, mounted on the rainbow. It is not very distinct, due to over exposure, but gives one an idea of the length of these tropical nights. Mooney’s Money-saving Method for Mildewed Mittens Seven years ago I had it. Since last winter I ain’t got it no more. Serves me right. Maybe it was two other old men. Yrs. George. Richard S. Wallace Etiquette” “The dog eti- quette and got tick.” TABLE ETIQUETTE What to do with caviar, anchovy toast and home-made crullers. ; aa _ Unpublished Testimonials —_—<4—