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Judge, 1925-08-22 · page 9 of 36

Judge — August 22, 1925 — page 9: what you’re looking at

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Judge — August 22, 1925 — page 9: Judge, 1925-08-22

What you’re looking at

# Explanation for Modern Readers This Judge magazine page satirizes consumer testimonials and business forecasting through absurdist humor. **"Unpublished Testimonials"** mocks fake endorsements. The fictional testimonials describe products solving completely wrong problems—a dandruff cure that somehow results in having a baby; a furniture polish that works as furnace fuel; real estate in a remote, swampy location with a collapsing house. The humor lies in praising products while describing disasters, mimicking the exaggerated sincerity of actual advertising claims. **The cartoons** show everyday social awkwardness: a telegram about a radio broadcast, and a dog refusing rescue attempts during bathing. **"The Business Outlook"** parodies serious economic forecasting by using corporate jargon to say nothing meaningful—discussing mysterious factors like "Kankakee draughts" affecting Oriental sales, mentioning "14,523 basic commodities," and ending with absurd advice to "buy low, sell high, unless there's no Santa Claus." It satirizes how business analysts obfuscate uncertainty with pseudo-scientific language.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Unpublished Testimonials Bingham’s Beans for Brown Babies F= less than seventy years I suffered from pernicious dandruff in the tropical zone after every meal “and before retiring. None of the old-fashioned remedies gave relief though I tried Black and White. Swanee River, mashed potatoes, bathing caps, wet blankets, old razor blades and horseback riding. Imagine my surprise on coming down to breakfast one morning to find we had a baby girl. He was disqualified at the ten-yard line on a long fly to the third chuckker and we all enjoy Bingham’s Beans for Brown Babies. Hoping you are the same, ete. P.S.—I still have dandruff, but not so bad. P.P.S.—Worse. Osullicans Non-flammable Sileer Polish I take great pleasure in reporting to your research department a new use for your absolutely non-burning polish, as I used it all last winter to start my furnace with when all other combustibles had failed. I think this is a unique method of using your product—goodness knows it’s the only one I have discovered to date. Own a Home in Northern New Zea- land On a hiking trip through the upper left metacarpal region of Cape Town last summer I noticed your ad on a Bronx express and before I discovered my mistake it was too late to change. Now I am advising all my former friends to buy a home in Northern New Zealand or even Preevep BatHEer—I wish you'd call your dog in, sir! annoying. Every t'me I try to sw 'm, the idiotic animal wants to rescue me! ae a Dray SPREAD OF THE POSTAL APPLAUSE HABIT ¥ | Maiww—Here’s a telegram from the gentleman across th’ court, mum, an’ he says th’ program's comin’ in fine! further. I never before realized the truth of that poem by Excelsior about misery and company until we bought this kennel from you. Oh, Mr. Real Estate, it’s just glori- ous out here in God's open country. It's so open we can see for miles across the swamp in any direction and I haven't spotted another human being in three weeks. The house you built for us is just dandy. Never had better ventilation, especially since our upstairs bedroom fell through into the kitchen a few weeks ago. Richard S. Wallace It’s most The Business Outlook (With Apologies to Babson, Brookmire, Harvard Bureau for Business Re- search, et al.) HE outlook in the widget industry for the next six months is bright, provided unfavorable factors do not appear. Conditions at the present moment .are fundamentally sound, although the business barometer shows a slight undertone of unsound- ness here and there. The prevalence of draughts in Kankakee, Ia., makes it seem likely that sales to the Orient will taper off slightly during the next few weeks. This factor is offset to some extent, however, by the unexpected stimula- tion of carpet tack sales in New Eng- land, making it not altogether im- possible that the curve of 14,523 basic commodities will reach bottom within the next decade if not more so. Thus it appears that the time is ripe for reducing stocks, except in those cases where increases seem ad- visable in view of unusual conditions or subnormal tendencies in the low ranges of the Andes Mountains. This is not entirely certain, of course. In view of the spotty situation, in- fluenced by the fullness of the moon and the general inebriation among widget executives, we would advise our clients to buy in when prices are low and sell when they are high, unless, of course, there isn’t any Santa Claus. In this latter case, why not? Norman G. Shidle