Judge, 1924-10-18 · page 25 of 36
Judge — October 18, 1924 — page 25: what you’re looking at
What you’re looking at
This page presents Judge's final "Fifty-Fifty Contest"—a reader participation feature offering $25 for the cleverest punchline to an incomplete joke. **The Setup:** Two men, labeled Sandy and Andy, are depicted in what appears to be a bar or social setting. Sandy asks, "Do you know what drinking leads to?" The cartoon invites readers to supply Andy's clever response. **The Joke's Point:** The humor relies on double meaning—"drinking leads to" could mean either drunkenness/intoxication OR literally lead the person somewhere (to a bar, home, etc.). Readers were expected to provide witty, unexpected answers that subvert the expected moral warning about alcohol. **Historical Context:** This 1924 contest predates Prohibition's repeal (1933), making alcohol humor edgy but still publishable in a satirical magazine aimed at adults. The page itself is primarily instructional text about contest rules rather than editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Can you originate a clever second line for this joke? Sandy—Do you know what drinking leads to? JUDGE’S FIFTY-FIFTY CONTEST No. 43 UDGE will award a prize of $25 for the cleverest second line in the above conversation. Study the situation, the characters, and their expressions, and then write the funniest, snappiest line you can think of. In case two or more persons submit the same winning line, $25 will be awarded to each. Any reader of Judge may compete. Any number of lines may be submitted but none will be returned. No. 43 Contest closes November 4, 1924. The winning answer will appear in the December 6, 1924, issue of Judge. Check will be mailed to the Prize Winner on that date. Write one line on a POSTCARD, sign your name and mail to Fifty-Fifty Editor of Judge, 627 West 43d Street, New York City. All answers, to be considered, must be received not later than November 4. This will be the last of the Fifty-Fifty Contests. In next week’s issue a new kind of Contest will be started. comicbooks.com