Judge — October 4, 1924 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Why Was Their Average Guess Six Times The Actual Price ? Here is a bargain in books that some book-lovers estimated was worth as high as THIRTY times the actual price; the AVERAGE of 884 esti- mates, made by intelligent book-lovers, was SIX TIMES the price. NOT A SINGLE GUESS was too LOW. What would be YOUR guess? A value that seems too good to be true F you are a book-lover, if you like to have good books around you, you unquestionably 140 estimated from know what good books 132 ii should sell for. Here, “ then, is a new de luxe edition of a set of World’s Masterpieces—the value of which we ask you to estimate. You will find in this set the finest works of such immortal authors as: Kipling Elizabeth Irving Shaw Browning Plato Barrie Dumas Poe Balzac Lamb Turgenev Ibsen Whitman Longfellow Wilde Whittier Tennyson Maeterlinck Dante Elbert Hubbard feats akespeare James Allen Browning Emerson Thomas Moore Each one of these inspiring books is complete; they are NOT extracts. In making your estimate of their value, be guided by these facts. There are almost 3,000 pages in the set The binding is a beautiful replica of hand-tooled leather, tinted in an antique copper and green. The paper is the same as that used in books usuall ling for $1.50 to $2.00 per volume. The type r and e to read. ‘These volumes are pocket-size; they can be carried con- veniently in a pocket wherever you go, for spare-time reading while traveling. is ¢ Samples of these books we: people whoowned libraries. We this set of 30 books was worth. Her ent to 884 book-lovers, d them to guess what 218 West 40m 8t., Mew York City. Please send me your new set of 30 vo I It. is understood, however, that this is not to be’ considered as a. purchase. If the books do notin very way come up to my expectation, T reserve the right to return them any time within thirty days and you agree to return my money (Outside of U. S., $3.80; cash with order.) N N Name Street City 5 State le a beautiful pair of Abraham Lincoln Has-Rellef — \& | We J Book: in bronged metal. to fit this set. If desired place Xin the square at the left. Regular $1.60 value, our price only 69 N WHAT 884 BOOK-LOVERS GUESSED PLE. _ The signed estimates are on file in our office for in- spection. Please make your guess now —write it, if you will, on the margin of this page. Our price is quoted in the coupon. Then compare your estimate with our price. $4.50 10.00 $9.50 15.00 20.00 25.00 14.00 16.00 21.00 30.00 45.00 90.00 60.00 100.00 How it can be done Please note carefully that the price shown in the coupon is ALL YOU PAY FOR THE ENTIRE THIRTY VOLUMES. This publication would not allow us to advertise here unless every statement we made were true. There is no secret as to how this extraordinary offer can be made. These books are printed in editions of nearly a MILLION ata time. That is the whole story— “quantity production.” Close to THIRTY MILLION of these volumes have already been purchased. Send no money It is impossible in the printed page to do justice to the beauty and character of these books. You must SEE them—so we ask you to let us send you a set for examina- tion. You need not send any money now. Simply mail the coupon or write a pos ard or letter. When the books arrive pay the postman, then examine the set. Ask some of your friends to guess what these book: worth. Decide in your own mind their value. If have the slightest doubt of your bargain return them any time within 30 days and your money will be refunded at once without question or quibble. Robert K. Haas, Inc. (Formerly Little Leather Library Corporation) 218 West 40th St. Suite 4910 New York, N. Y. Miastra- comicbooks.com