Judge, 1924-10-04 · page 35 of 37
Judge — October 4, 1924 — page 35: what you’re looking at
What you’re looking at
This page is primarily an **advertisement/contest**, not political satire. Judge magazine is soliciting reader submissions for "new uses" of Judge magazine itself. The cartoon illustrates one suggested use: placing a copy of Judge atop a steamer trunk to deter customs inspectors from searching luggage. The humor relies on the implication that customs officials find Judge so tedious or authoritative that they won't bother looking further. The contest offers $10 per accepted idea—a substantial sum for the era—with professional illustration. The framing text presents this as practical household innovation, treating the magazine almost as a multipurpose product like any other "Household Article." This is **self-promotional satire**: Judge humorously advertises itself by joking about its own usefulness, inviting readers to participate in elaborating on the gag. The tone is lighthearted, poking fun at both the magazine and readers' ingenuity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Suggestion by Pri, Raves re 1 HOW 10 GET BY THE CUSTOMS—Place a copy of JUDGE on the top of your trunk. The custom official will get no further $10 FOR EACH IDEA ACCEPTED JUDGE is not only a Gloom Chaser and Blues Blotter! It has just as many practical uses as any other Household Article! Above is a very good example. What's your suggestion? JUDGE will pay $10 for each one accepted and it will be illustrated by one of our Artists. Any number of suggestions may be submitted but none will be returned. SEND YOUR SUGGESTIONS TO THE “NEW USES EDITOR” OF JUDGE 627 West 43d Street, New York City